WENDY’S
Year Founded: 1969
Founder: Dave Thomas
Headquarters: Dublin, Ohio
Brand President/COO (North America): Tom Mueller
EVP (International): Brion Grube
Industry Niche: Quick-Service Hamburger
Number of Units: 6,671
Revenues: $2.4 billion
Average Annual Sales
per Domestic Restaurant: $1.3 million
Market Share (U.S. QSR Hamburger): 14%
Domestic Company Average Check: $5.00 - $5.25
www.wendys.com
®
W
Wendy’s
®
innovative menu appeals to a wide variety
of consumer tastes, with offerings such as our Garden
Sensations
™
salads, our Chicken Temptations
®
sandwiches
and our everyday Super Value Menu.
™
Consumers can
also now substitute a small chili, baked potato, Caesar side
salad or regular side salad for French fries with any
combo meal at no additional charge. Our Kids’ Meals
offer similar options: Families can order reduced-fat
white milk or low-fat chocolate milk in place of soft
drinks and Mandarin oranges instead of fries.
Along with these menu innovations,we’re renovating our
restaurants with a new upscale look and feel. We expect
to begin remodeling our restaurants to one of three new
styles designed to encourage more consumers to relax
and enjoy their meals inside our stores.
Wendy’s Bakery
Wendy’s owns and operates two bakeries in Zanesville, Ohio, that
supply more than half of Wendy’s restaurants in the United States
with consistently fresh, high-quality sandwich buns.The Bakery is
part of the Company’s vertical integration strategy, which enables us
to achieve efficiencies throughout our supply chain.
BAJA FRESH
Year Founded: 1990
Founders: Jim and Linda Magglos
Headquarters: Thousand Oaks, California
Brand CEO: Bill Moreton
Industry Niche: Fast-Casual, Fresh Mexican
Number of Units: 295
Revenues: $176 million
Average Annual Sales
per Domestic Restaurant: $1.2 million
Systemwide Average Check: $7.00 - $8.00
www.bajafresh.com
TIM HORTONS
Year Founded: 1964
Founders: Tim Horton and Ron Joyce
Headquarters: Oakville, Ontario
Brand President/COO: Paul House
Industry Niche: Coffee, Lunch, Fresh Baked Goods
Number of Units: 2,721
Revenues: $996 million
Average Annual Sales
per Canadian Restaurant: $1.7 million (Canadian)
Market Share (Canadian
Coffee and Baked Goods): 70%
Canadian Average Check: $2.50 - $3.00 (Canadian)
www.timhortons.com
FF
Founded more than 40 years ago as a coffee and donut
shop,Tim Hortons
®
has grown into today’s “fast-casual with
a drive thru” format, which offers convenient, great-tasting
options for breakfast, lunch and dinner. In addition to the
original coffee-and-donut cornerstone products, our
menu today consists of a delicious variety of sandwiches,
such as our new BLT and Egg Salad; soups and stews,
including our new Beef Stew in a Bread Bowl; and a wide
assortment of baked goods, such as TimBits,
®
muffins and
cookies, to name just a few.
Maidstone Bakery
Our 50/50 joint venture with Cuisine de France, a subsidiary of
IAWS Group plc, has enabled us to build a world-class, 300,000-
square-foot par-baking facility in Brantford, Ontario, known as
Maidstone Bakery.The launch of Maidstone Bakery at the end of
2003 transformed our business, as we can now produce fresh baked
goods in just a few minutes at our Tim Hortons restaurants. For
more information about IAWS Group and Cuisine de France, see
www.iaws.com.
Maidstone Coffee
Our Rochester, NewYork-based coffee-roasting facility is part of our
vertical integration strategy to ensure quality products. The plant
roasts coffee for our Tim Hortons restaurants and produces a sepa-
rate blend for Wendy’s company-owned restaurants.
Founded 15 years ago,
Baja Fresh
®
continues to
build on its reputation
of expert preparation
and flavorful and fresh
ingredients, distinguish-
ing us from our compe-
tition in the fast-casual,
Fresh Mexican market.
All our menu offerings,
including new items
such as our Chile Lime
Chicken salad and our
kids’ taquitos, are pre-
pared only after the
customer orders them.
We’re also redesign-
ing our store interiors,
with easy-to-read menu
boards, warmer colors
and new family-friendly
seating options.
Operations (in millions) 2004
(1)(2)
2003 2002 2001 2000
(1)
1999 1998
(1)(2)
1997
(1)
1996 1995
(1)
1994
(1)
Revenues $ 3,635 3,149 2,730 2,391 2,237 2,067 1,942 2,031 1,890 1,739 1,585
Wendy’s $ 2,433 2,191 2,010 1,819 1,712 1,603 1,543 1,695 1,625 1,501 1,397
Tim Hortons $ 996 807 651 572 525 464 399 336 265 238 188
Developing Brands
(3) (7)
$20615169––––––––
Retail sales $ 2,936 2,534 2,187 1,925 1,808 1,666 1,580 1,646 1,560 1,455 1,359
Income before income taxes $ 184 378 346 307 271 269 208 219 255 165 150
Net income $ 52 236 219 194 170 167 123 130 156 110 97
Capital expenditures $ 341 342 331 301 276 248 242 295 307 218 172
Financial Position (in millions)
Total assets $ 3,198 3,133 2,723 2,084 1,958 1,884 1,838 1,942 1,781 1,509 1,215
Property and equipment, net $ 2,350 2,154 1,845 1,648 1,497 1,389 1,281 1,266 1,208 1,007 865
Long-term obligations $ 594 693 682 451 248 249 246 250 242 337 145
Shareholders’ equity $ 1,716 1,759 1,449 1,030 1,126 1,065 1,068 1,184 1,057 819 702
Per Share Data
Net income – diluted $ .45 2.05 1.89 1.65 1.44 1.32 .95 .97 1.19 .88 .79
Dividends $ .48 .24 .24 .24 .24 .24 .24 .24 .24 .24 .24
Shareholders’ equity $ 15.26 15.33 12.63 9.79 9.86 9.01 8.61 8.95 8.16 6.81 5.94
Market price at year-end $ 39.26 39.24 27.07 29.17 26.25 20.81 21.81 22.88 20.88 21.25 14.38
Ratios
Pretax profit margin % 5.1 12.0 12.7 12.9 12.1 13.0 10.7 10.8 13.5 9.5 9.5
Return on average assets
(4)
% 1.7 8.4 9.2 9.7 9.2 9.1 6.7 7.0 9.9 8.1 8.5
Return on average equity % 2.9 14.9 17.0 16.9 15.9 15.4 11.0 11.5 16.6 14.5 14.7
Long-term debt to equity
(5)
%3539474422232321234121
Debt to total capitalization
(5)
%2628323018191917192917
Price to earnings
(6)
%8719141818162324182418
Restaurant Data
North American Wendy’s open at year-end
Company 1,482 1,460 1,316 1,223 1,148 1,082 1,021 1,186 1,306 1,305 1,264
Franchise 4,837 4,668 4,587 4,431 4,271 4,079 3,922 3,634 3,292 3,095 2,911
International Wendy’s open at year-end
Company 5 5 4 5 5 30 15 16 9 6 –
Franchise 347 348 346 384 368 336 375 371 326 261 236
Total Wendy’s 6,671 6,481 6,253 6,043 5,792 5,527 5,333 5,207 4,933 4,667 4,411
Tim Hortons U.S. open at year-end
Company 67 25 40 57 58 74 84 59 7 – –
Franchise 184 159 120 83 62 34 16 20 15 17 13
Tim Hortons Canada open at year-end
Company 31 32 31 40 47 42 70 65 58 38 22
Franchise 2,439 2,311 2,157 1,983 1,813 1,667 1,497 1,434 1,304 1,142 908
Total Tim Hortons 2,721 2,527 2,348 2,163 1,980 1,817 1,667 1,578 1,384 1,197 943
Baja Fresh open at year-end
(3)
Company 144 132 98 – – – – – – – –
Franchise 151 151 112 – – – – – – – –
Total Baja Fresh 295 283 210 – – – – – – – –
Cafe Express open at year-end
(7)
19––––––––––
Total Units 9,706 9,291 8,811 8,206 7,772 7,344 7,000 6,785 6,317 5,864 5,354
Average net sales per domestic
Wendy’s restaurant (in thousands)
Company $ 1,416 1,389 1,387 1,337 1,314 1,284 1,174 1,111 1,049 1,014 1,001
Franchise $ 1,291 1,268 1,251 1,164 1,130 1,102 1,031 1,017 978 974 982
Total domestic $ 1,319 1,294 1,280 1,199 1,167 1,138 1,062 1,042 998 986 988
Average net sales per Canadian
Tim Hortons standard restaurant
(in thousands of Canadian dollars) $ 1,730 1,625 1,555 1,458 1,354 1,216 1,091 986 908 878 854
Average net sales per
Baja Fresh restaurant
(3)
(in thousands) $ 1,205 1,369 1,500 – – – – – – – –
Average net sales per
Cafe Express restaurant
(7)
(in thousands) $ 1,745 – – – – – – – – – –
(1)Includes unusual pretax charges of $190.0 million ($186.6 million after tax), $18.4 million
($11.5 million after tax), $33.9 million ($25.2 million after tax) and $72.7 million
($50.0 million after tax) for 2004, 2000, 1998 and 1997, respectively. Includes special
pretax charges of $49.7 million and $28.9 million for 1995 and 1994, respectively, primarily
all related to special profit-sharing contributions made at Tim Hortons.
(2)Fiscal year includes 53 weeks.
(3)Baja Fresh was acquired by the Company on June 19, 2002.
Information prior to that date is not included.
(4)Return on average assets is computed by dividing net income by average assets,
excluding restricted assets.
(5)Excludes company-obligated mandatorily redeemable preferred securities.
(6)Price to earnings is computed using the year-end stock price divided
by the diluted earnings per share for the year.
(7)Cafe Express became a consolidated entity of the Company in February
2004. Prior to that date, the Company accounted for its investment
in Cafe Express using the equity method.
33