©2005 Oldemark LLC.ar a l a .
I
NTRODUCING
C
O
2004
Summary Annual Report to Shareholders
i n n o v a t i o n
Wendys International, Inc.
Corporate Overview . . . inside cover
Chairman’s Letter. . . . . . . . . . . . . 2
-
7
CFO’s Letter . . . . . . . . . . . . . . . . 8
-
9
Our Brands . . . . . . . . . . . . . . . 10
-
23
This Summary Annual Report should be read in conjunction with the audited consolidated financial statements in the Financial
Statements and Other Information furnished with the Company’s Proxy Statement for the 2005 Annual Meeting of Shareholders.
Tim Hortons. . . . . . . . . . . . . . . 10
-
15
Wendy’s . . . . . . . . . . . . . . . . . . 16
-
21
Baja Fresh. . . . . . . . . . . . . . . . . 22
-
23
Corporate Responsibility . . . . 24
-
26
Franchise Partnership . . . . . . . . . . 27
Corporate Information . . . . . . 28
-
29
Financial Statements . . . . . . . . 30
-
32
11-Year Selected Financial Data. . . 33
Contents
WENDY’S
Year Founded: 1969
Founder: Dave Thomas
Headquarters: Dublin, Ohio
Brand President/COO (North America): Tom Mueller
EVP (International): Brion Grube
Industry Niche: Quick-Service Hamburger
Number of Units: 6,671
Revenues: $2.4 billion
Average Annual Sales
per Domestic Restaurant: $1.3 million
Market Share (U.S. QSR Hamburger): 14%
Domestic Company Average Check: $5.00 - $5.25
www.wendys.com
®
W
Wendy’s
®
innovative menu appeals to a wide variety
of consumer tastes, with offerings such as our Garden
Sensations
salads, our Chicken Temptations
®
sandwiches
and our everyday Super Value Menu.
Consumers can
also now substitute a small chili, baked potato, Caesar side
salad or regular side salad for French fries with any
combo meal at no additional charge. Our Kids’ Meals
offer similar options: Families can order reduced-fat
white milk or low-fat chocolate milk in place of soft
drinks and Mandarin oranges instead of fries.
Along with these menu innovations,we’re renovating our
restaurants with a new upscale look and feel. We expect
to begin remodeling our restaurants to one of three new
styles designed to encourage more consumers to relax
and enjoy their meals inside our stores.
Wendy’s Bakery
Wendy’s owns and operates two bakeries in Zanesville, Ohio, that
supply more than half of Wendy’s restaurants in the United States
with consistently fresh, high-quality sandwich buns.The Bakery is
part of the Company’s vertical integration strategy, which enables us
to achieve efficiencies throughout our supply chain.
BAJA FRESH
Year Founded: 1990
Founders: Jim and Linda Magglos
Headquarters: Thousand Oaks, California
Brand CEO: Bill Moreton
Industry Niche: Fast-Casual, Fresh Mexican
Number of Units: 295
Revenues: $176 million
Average Annual Sales
per Domestic Restaurant: $1.2 million
Systemwide Average Check: $7.00 - $8.00
www.bajafresh.com
TIM HORTONS
Year Founded: 1964
Founders: Tim Horton and Ron Joyce
Headquarters: Oakville, Ontario
Brand President/COO: Paul House
Industry Niche: Coffee, Lunch, Fresh Baked Goods
Number of Units: 2,721
Revenues: $996 million
Average Annual Sales
per Canadian Restaurant: $1.7 million (Canadian)
Market Share (Canadian
Coffee and Baked Goods): 70%
Canadian Average Check: $2.50 - $3.00 (Canadian)
www.timhortons.com
FF
Founded more than 40 years ago as a coffee and donut
shop,Tim Hortons
®
has grown into today’s “fast-casual with
a drive thru” format, which offers convenient, great-tasting
options for breakfast, lunch and dinner. In addition to the
original coffee-and-donut cornerstone products, our
menu today consists of a delicious variety of sandwiches,
such as our new BLT and Egg Salad; soups and stews,
including our new Beef Stew in a Bread Bowl; and a wide
assortment of baked goods, such as TimBits,
®
muffins and
cookies, to name just a few.
Maidstone Bakery
Our 50/50 joint venture with Cuisine de France, a subsidiary of
IAWS Group plc, has enabled us to build a world-class, 300,000-
square-foot par-baking facility in Brantford, Ontario, known as
Maidstone Bakery.The launch of Maidstone Bakery at the end of
2003 transformed our business, as we can now produce fresh baked
goods in just a few minutes at our Tim Hortons restaurants. For
more information about IAWS Group and Cuisine de France, see
www.iaws.com.
Maidstone Coffee
Our Rochester, NewYork-based coffee-roasting facility is part of our
vertical integration strategy to ensure quality products. The plant
roasts coffee for our Tim Hortons restaurants and produces a sepa-
rate blend for Wendy’s company-owned restaurants.
Founded 15 years ago,
Baja Fresh
®
continues to
build on its reputation
of expert preparation
and flavorful and fresh
ingredients, distinguish-
ing us from our compe-
tition in the fast-casual,
Fresh Mexican market.
All our menu offerings,
including new items
such as our Chile Lime
Chicken salad and our
kids’ taquitos, are pre-
pared only after the
customer orders them.
We’re also redesign-
ing our store interiors,
with easy-to-read menu
boards, warmer colors
and new family-friendly
seating options.
Operations (in millions) 2004
(1)(2)
2003 2002 2001 2000
(1)
1999 1998
(1)(2)
1997
(1)
1996 1995
(1)
1994
(1)
Revenues $ 3,635 3,149 2,730 2,391 2,237 2,067 1,942 2,031 1,890 1,739 1,585
Wendy’s $ 2,433 2,191 2,010 1,819 1,712 1,603 1,543 1,695 1,625 1,501 1,397
Tim Hortons $ 996 807 651 572 525 464 399 336 265 238 188
Developing Brands
(3) (7)
$20615169––––––––
Retail sales $ 2,936 2,534 2,187 1,925 1,808 1,666 1,580 1,646 1,560 1,455 1,359
Income before income taxes $ 184 378 346 307 271 269 208 219 255 165 150
Net income $ 52 236 219 194 170 167 123 130 156 110 97
Capital expenditures $ 341 342 331 301 276 248 242 295 307 218 172
Financial Position (in millions)
Total assets $ 3,198 3,133 2,723 2,084 1,958 1,884 1,838 1,942 1,781 1,509 1,215
Property and equipment, net $ 2,350 2,154 1,845 1,648 1,497 1,389 1,281 1,266 1,208 1,007 865
Long-term obligations $ 594 693 682 451 248 249 246 250 242 337 145
Shareholders’ equity $ 1,716 1,759 1,449 1,030 1,126 1,065 1,068 1,184 1,057 819 702
Per Share Data
Net income – diluted $ .45 2.05 1.89 1.65 1.44 1.32 .95 .97 1.19 .88 .79
Dividends $ .48 .24 .24 .24 .24 .24 .24 .24 .24 .24 .24
Shareholders’ equity $ 15.26 15.33 12.63 9.79 9.86 9.01 8.61 8.95 8.16 6.81 5.94
Market price at year-end $ 39.26 39.24 27.07 29.17 26.25 20.81 21.81 22.88 20.88 21.25 14.38
Ratios
Pretax profit margin % 5.1 12.0 12.7 12.9 12.1 13.0 10.7 10.8 13.5 9.5 9.5
Return on average assets
(4)
% 1.7 8.4 9.2 9.7 9.2 9.1 6.7 7.0 9.9 8.1 8.5
Return on average equity % 2.9 14.9 17.0 16.9 15.9 15.4 11.0 11.5 16.6 14.5 14.7
Long-term debt to equity
(5)
%3539474422232321234121
Debt to total capitalization
(5)
%2628323018191917192917
Price to earnings
(6)
%8719141818162324182418
Restaurant Data
North American Wendy’s open at year-end
Company 1,482 1,460 1,316 1,223 1,148 1,082 1,021 1,186 1,306 1,305 1,264
Franchise 4,837 4,668 4,587 4,431 4,271 4,079 3,922 3,634 3,292 3,095 2,911
International Wendy’s open at year-end
Company 5 5 4 5 5 30 15 16 9 6
Franchise 347 348 346 384 368 336 375 371 326 261 236
Total Wendy’s 6,671 6,481 6,253 6,043 5,792 5,527 5,333 5,207 4,933 4,667 4,411
Tim Hortons U.S. open at year-end
Company 67 25 40 57 58 74 84 59 7 – –
Franchise 184 159 120 83 62 34 16 20 15 17 13
Tim Hortons Canada open at year-end
Company 31 32 31 40 47 42 70 65 58 38 22
Franchise 2,439 2,311 2,157 1,983 1,813 1,667 1,497 1,434 1,304 1,142 908
Total Tim Hortons 2,721 2,527 2,348 2,163 1,980 1,817 1,667 1,578 1,384 1,197 943
Baja Fresh open at year-end
(3)
Company 144 132 98
Franchise 151 151 112
Total Baja Fresh 295 283 210
Cafe Express open at year-end
(7)
19––––––––––
Total Units 9,706 9,291 8,811 8,206 7,772 7,344 7,000 6,785 6,317 5,864 5,354
Average net sales per domestic
Wendy’s restaurant (in thousands)
Company $ 1,416 1,389 1,387 1,337 1,314 1,284 1,174 1,111 1,049 1,014 1,001
Franchise $ 1,291 1,268 1,251 1,164 1,130 1,102 1,031 1,017 978 974 982
Total domestic $ 1,319 1,294 1,280 1,199 1,167 1,138 1,062 1,042 998 986 988
Average net sales per Canadian
Tim Hortons standard restaurant
(in thousands of Canadian dollars) $ 1,730 1,625 1,555 1,458 1,354 1,216 1,091 986 908 878 854
Average net sales per
Baja Fresh restaurant
(3)
(in thousands) $ 1,205 1,369 1,500
Average net sales per
Cafe Express restaurant
(7)
(in thousands) $ 1,745
(1)Includes unusual pretax charges of $190.0 million ($186.6 million after tax), $18.4 million
($11.5 million after tax), $33.9 million ($25.2 million after tax) and $72.7 million
($50.0 million after tax) for 2004, 2000, 1998 and 1997, respectively. Includes special
pretax charges of $49.7 million and $28.9 million for 1995 and 1994, respectively, primarily
all related to special profit-sharing contributions made at Tim Hortons.
(2)Fiscal year includes 53 weeks.
(3)Baja Fresh was acquired by the Company on June 19, 2002.
Information prior to that date is not included.
(4)Return on average assets is computed by dividing net income by average assets,
excluding restricted assets.
(5)Excludes company-obligated mandatorily redeemable preferred securities.
(6)Price to earnings is computed using the year-end stock price divided
by the diluted earnings per share for the year.
(7)Cafe Express became a consolidated entity of the Company in February
2004. Prior to that date, the Company accounted for its investment
in Cafe Express using the equity method.
33
©2005 Oldemark LLC.ar a l a .
I
NTRODUCING
C
O
2004
Summary Annual Report to Shareholders
i n n o v a t i o n
Wendys International, Inc.
Corporate Overview . . . inside cover
Chairman’s Letter. . . . . . . . . . . . . 2
-
7
CFO’s Letter . . . . . . . . . . . . . . . . 8
-
9
Our Brands . . . . . . . . . . . . . . . 10
-
23
This Summary Annual Report should be read in conjunction with the audited consolidated financial statements in the Financial
Statements and Other Information furnished with the Company’s Proxy Statement for the 2005 Annual Meeting of Shareholders.
Tim Hortons. . . . . . . . . . . . . . . 10
-
15
Wendy’s . . . . . . . . . . . . . . . . . . 16
-
21
Baja Fresh. . . . . . . . . . . . . . . . . 22
-
23
Corporate Responsibility . . . . 24
-
26
Franchise Partnership . . . . . . . . . . 27
Corporate Information . . . . . . 28
-
29
Financial Statements . . . . . . . . 30
-
32
11-Year Selected Financial Data. . . 33
Contents
North America
International
Wendy’s Bakery
Canada
Maidstone Bakery
Maidstone Coffee
Cafe Express
Pasta Pomodoro
INVESTMENTS
Wendy’s International, Inc.
U.S.
Cafe Express
F
Founded in 1984, Cafe Express
combines high-quality food with the
convenience of self-service.The exten-
sive menu features traditional American
favorites, each with a unique gourmet
twist.The distinct “Oasis Table
offers
garnishes such as sun-dried tomatoes,
roasted garlic, capers, extra virgin olive
oils, fine olives and freshly grated
Parmesan cheese. Cafe Express oper-
ates 19 upscale fast-casual restaurants in
Dallas and Houston that generate an
average check of about $10 and average
unit volumes of $1.7 million.Wendy’s
owns 70 percent of Cafe Express.
www.cafe-express.com
Pasta Pomodoro
P
Pasta Pomodoro
®
serves innovative
and traditional fresh Italian cuisine in a
fast-casual format. A select wine list
complements our delicious seafood,
pasta, grilled fish, chicken, salads, sand-
wiches and homemade desserts. With
its contemporary Italian décor, Pasta
Pomodoro is a perfect place for busi-
ness or social dining.
Founded in 1994, Pasta Pomodoro
operates 45 restaurants in California and
Arizona, which average about $1.4 mil-
lion in annual sales per restaurant and
$11 to $13 per guest check.Wendy’s now
owns approximately 29 percent (fully
diluted) of Pasta Pomodoro.
www.pastapomodoro.com
1
Welcome to theWendy’s International, Inc. 2004 Annual
Report to Shareholders.
The past year was a remarkable period with many chal-
lenges. It was one of the most dynamic and unpre-
dictable years I can recall in my three decades with our
Company. Our entire system of franchisees, operators
and employees focused on consistently delivering quali-
ty food and outstanding service to our customers – and
they did an outstanding job.
However, rising commodity costs, severe weather and
competitive convergence posed significant challenges
for ourWendy’s brand.These challenges, plus a non-cash
goodwill write-down for our Baja Fresh Mexican Grill
business impacted both sales and profitability in 2004. Quite
simply, we are not pleased with our overall performance.
In this Letter to Shareholders, I will review our overall
2004 performance. I will discuss each of our brands and
the progress we made over the past year. Our manage-
ment team is optimistic about many initiatives under way
to improve our performance as we focus on “Leadership
Through Innovation. I will also discuss the key elements
of our Strategic Plan – including our Vision and Mission.
And, our Chief Financial Officer Kerrii Anderson will dis-
cuss in more detail our 2004 results and the progress
we’ve made on our integrated Financial Strategy. We
are focused on delivering 11-13% EPS growth over the
long term and a solid total return to our shareholders.
The Company produced mixed results in 2004 due to
an uncommon number of challenges during the second
half of the year.These included hurricanes that hit the
Southeast United States in September and October, first
affecting sales at our Wendy’s restaurants and then lead-
ing to tomato shortages and increased commodity costs.
We also faced significantly higher average beef costs (up
15%) that negatively affected earnings. Throughout the
year, we also faced competitive discounting in the
quick-service hamburger industry.
Even with these issues, our Wendy’s company-operated
restaurants in the U.S.produced positive same-store sales
for the 17th consecutive year, a record that is unparal-
leled in the restaurant industry. Tim Hortons delivered
another excellent year, both in Canada and the U.S.,
with strong same-store sales growth. Baja Fresh strug-
gled through a year of negative same-store sales, but we
took decisive action to improve our results in the future.
Overall, our total revenues increased 15.5% to a record
$3.6 billion, and we reported net income of $52.0 mil-
lion, or $0.45 per diluted share (EPS).
Our 10-year strategic plan (see page 5) focuses on com-
mitting most of our resources to our core businesses Wendy’s
North America and Tim Hortons Canada – as well as
our emerging growth driver – Tim Hortons U.S. At the
same time, we continue to develop our investments in
Baja Fresh, Cafe Express and Pasta Pomodoro, and sup-
port our International Wendy’s business.
Let’s take a closer look at these businesses and their per-
formances during 2004:
Tim Hortons flourished in 2004, with record revenues
of $996 million, up 23.4% compared to 2003. Equally
2
($ millions)
00
2,237
01
2,391
02
2,730
03
3,149
04
3,635
00
7,772
01
8,206
02
8,811
03
9,291
04
9,706
($ millions)
00
170
01
194
02
219
03
236
04
52
239
(dollars)
00
1.44
01
1.65
02
1.89
03
2.05
04
2.06
before goodwill impairment before goodwill impairment
0.45
impressive is the chain’s 10-year compounded annual
growth rate of 17.2% for revenue, from a base of $238
million in 1995.Tim Hortons’ restaurants grew to 2,721,
with 2,470 stores in Canada and 251 in the United States.
Tim Hortons continues to expand its overall importance
to our Company. Tim’s accounted for about half of the
Company’s segment operating income in 2004, exclud-
ing our Developing Brands segment. In Canada, Tim
Hortons controls 27% of the overall quick-service restau-
rant market share, as well as 70% of the coffee and baked
goods market. Our strong performance and consistent
growth received recognition from two publications.
Canadian Business magazine in June namedTim Hortons as
Canada’s best-managed brand in a survey of Canadian-
founded companies. In early 2005, Marketing magazine,
a Canadian weekly marketing and advertising publica-
tion, awarded Tim Hortons with its 2004 “Marketer of
theYear” honor.
Tim Hortons achieved excellent results in 2004 due in
large part to an exceptional number of new product
offerings, including the Chicken and Roasted Red Pepper
sandwich, which represented our first hot sandwich. In
2004 we also introduced our Egg Salad Sandwich, Beef
Stew in a Bread Bowl,Toffee Glazed Donut and Steeped
Tea. New product offerings rolling out at Tim Hortons
in the current year include our Lemon Cranberry Muffin,
Twelve-Grain Bagel, Toasted Chicken Club, Toasted
Ham and Cheese, and Creamy Mushroom Soup.
Along with this stable of new product offerings, we will be
upgrading the interiors of many of our restaurants. New
café-style seating, product showcases and digital menu
boards are just a few of the enhancements designed to
enhance the consumer dining experience and drive sales.
As strong as our performance at Tim Hortons was in
2004,we have high expectations for the future.We believe
we still have a significant opportunity for new restaurant
growth in Canada, with the focus on underdeveloped
regions such as the Western provinces, Quebec and urban
centers such as Toronto. Because we have a variety of
store formats, including standard units, double drive-
thrus, kiosks, carts, and combo units with Wendy’s, we
are very confident in our ability to achieve our long-term
development goal of 3,500 to 4,000 stores in Canada.
Our Tim Hortons U.S. business is emerging as a growth
driver for our Enterprise.We completed the acquisition
of 42 Bess Eaton stores in May, which gave us a signifi-
cant presence in the New England region – Rhode
Island, Connecticut and Massachusetts. We have estab-
lished a strong operations team in the U.S. and are con-
fident that the many competitive advantages we have
established – including lower coffee prices, modern
restaurants,24-hour operations, drive-thru windows and
varied menu offerings – will pay dividends as we con-
tinue our expansion in the U.S.
In the U.S., where the business has been profitable since
2002, we plan to add more stores in our existing markets
of Rochester and Buffalo, N.Y.,New England and in the
states of Ohio, Michigan, Maine, Kentucky and West
Virginia. We are also developing new markets in Erie,
Pennsylvania and Lansing, Michigan. Acquisitions may
play a role in our expansion. Looking ahead, we believe
thatTim Hortons can reach its goal of 500 restaurants in
the United States by the end of 2007.
Tim Hortons also continues to grow with an excellent
vertical integration strategy that is producing outstand-
ing returns on invested capital:
Maidstone Bakery is a 50/50 joint venture with IAWS
Group’s Cuisine de France division that produces par-
3
Jack Schuessler
Schuessler was named Chairman in May 2001. He became Chief Execu-
tive Officer and President in March 2000. Previously, he was President
and Chief Operating Officer, Wendy’s U.S. Operations (1997-2000),
and ExecutiveVice President, U.S.Operations (1995-97).He started his
career withWendy’s more than 30 years ago and has worked in operations
at the state, regional and divisional levels.
baked goods forTim Hortons’ restaurants in Canada and
the U.S. A 300,000-square-foot plant based in Brantford,
Ontario, provides fresh products all day in our stores, eases
development into new markets and enables expansion into
non-traditional sites. The JV produces income for our
Company and a good return on investment.
We will open a new distribution center in Canada to
handle dry and frozen goods to our stores,and the expect-
ed return on invested capital is outstanding.
Maidstone Coffee is our coffee roasting plant in
Rochester, N.Y. that supplies about one-third of the
Tim Hortons system and a special blend for our Wendy’s
company restaurants.
Our Wendy’s business continued to grow with revenues
of $2.4 billion in 2004, up 11.1% compared to $2.2 bil-
lion last year.Total systemwide restaurants reached an
all-time high of 6,671, including 5,935 in the United
States, 384 in Canada and 352 International stores.
Our innovation pipeline produced several new products
in 2004, including our Chicken Temptations sandwiches,
Spinach Chicken Salad and Homestyle Chicken Strips
Salad. We also introduced our new Kids’ Meals, which
allow the substitution, at no extra charge, of Mandarin
oranges for fries, and milk for a soft drink.
We saw many of our product and service innovations
such as salads, premium sandwiches, chicken strips,
healthy menu options and late-night hours being imitat-
ed by our QSR competitors in 2004. Our plan is to raise
the bar even higher in 2005 and heighten our execution.
Among the new products that we either have already
introduced or will introduce include our proprietary
Combo Choices meal, which offers consumers an option-
al substitution of a small chili, baked potato, Caesar salad
or side salad for French fries at no extra charge. Others
include our Fresh Fruit Bowl and Cup,Mozzarella Cheese-
burger and Mozzarella Chicken Supreme Sandwich, and
our Mediterranean Chicken Salad.
In addition,new products that we will be testing in 2005
include our Frescata
sandwich line, featuring Roasted
Turkey with Basil Pesto, Sundried Tomato Chicken,
Black Forest Ham and Swiss Cheese, and RoastedTurkey
and Swiss Cheese sandwiches, all of which are served on
fresh-baked bread. Other new products in test are our
new Fix ’n Mix Frosty
, with M&Ms
®
, Butterfinger
®
and
Oreo
®
cookie toppings, as well as low-fat strawberry
yogurt with granola. Our research and development
team remains focused on the latest trends to ensure that
we remain responsive to consumer needs as their expec-
tations continue to evolve.
Our Service Excellence initiative paid dividends once
again during 2004, as we garnered our sixth consecutive
No. 1 ranking among quick-service hamburger chains
for pick-up window performance – as rated by QSR
Magazine. The publication’s time study also ranked
Wendy’s the No. 1 overall quick-service chain in drive-
thru speed. Our average service time of 125 seconds was
nearly seven seconds faster than the next-fastest chain.
Our operational focus will continue during 2005 with
the rollout of the double-sided grill, which offers com-
petitive advantages in improved product safety, enhanced
product quality, faster cooking times and labor savings.
We expect the double-sided grill to be implemented
systemwide by 2007.
Along with the double-sided grill rollout, we are mov-
ing forward with the implementation of new technology
in our Wendy’s restaurants. Electronic payment, which is
now in nearly all of our stores, is a convenience for our
customers and results in a higher average check.As part of
our store automation program, we have also implement-
ed demand forecasting, labor scheduling and computer-
based training to improve our store-level efficiencies.
From a store design perspective, we are very excited
about our new “Simple” and “Fresh” models, which we
created in response to consumers who requested more
privacy, attractive furnishings and a relaxing overall
atmosphere.All new stores will feature one of these two
designs or a third option, the Founder’s Package. Our
long-term store development goal at Wendy’s is 8,500 to
9,500 total units by 2013. This includes a combination
of standard units, drive-thru only, new designs and
combo units with Tim Hortons.
In 2004 we took decisive action regarding Baja Fresh to
improve our performance. Specifically, we wrote down
$190 million in goodwill associated with the acquisition
of Baja Fresh.We also closed 20 underperforming stores
and impaired others during the year, resulting in a
charge of about $22 million.
One change we made at Baja Fresh is in the leadership
team. Our team now includes Chief Operating Officer
4
Themes
Vision
Mission
Core Values
Operational
Excellence
Technology
Process
Change
Financial
Reporting
Planning &
Analysis
Innovation
of Core
Business
People
Focus
Customer
Satisfaction
Leadership
M&A and
Integration
Evolving
Businesses
Supply Chain
Management
Understanding
the Consumer
People
Integrity
Community
Involvement
Continuous
Improvement
Commitment to
Stakeholders
Quality
To deliver superior quality products
and services for our customers and
communities through leadership,
innovation and partnerships
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Strategic Plan Provides Long-Term Direction
Wendy’s International, Inc. four years ago formed a
Strategic Planning Council consisting of executives from
key operational and support functions across our organi-
zation. Under the guidance of our Board of Directors, the
Strategic Planning Council developed a 10-year strategic
plan that articulates our Enterprise-wide mission and
vision for the future, as well as our core values and
themes. Management continues to update the plan and
implement strategies to grow the Company profitably.
Quality is integral to both our mission and our vision:
Our Mission is to deliver superior quality products
and services for our customers and communities
through leadership, innovation and partnerships.
Our Vision is to be the quality leader in everything
we do.
Guiding our behavior as we strive to carry out our mis-
sion and vision are eight timeless core values exemplified
by founders Dave Thomas and Ron Joyce as they devel-
oped Wendy’s and Tim Hortons, respectively.These core
values are:
Quality – Quality in products and service is our pas-
sion; consistent excellence is our goal.
Integrity – Absolute honesty, fairness and respect for
every individual are the principles that guide our actions
and decisions.
People Focus – We believe our people are the key to
our success.We value all members of our diverse family
for their individual contributions and for their team
achievements.
Customer Satisfaction – Meeting or exceeding the
expectations of our internal and external customers is
the focus of everything we do.
Continuous Improvement – Continuous improve-
ment is how we think; innovative change provides com-
petitive opportunities.
Community Involvement – We believe in giving
back to the communities where we do business through
the many corporate programs and local community
efforts we sponsor.
Leadership – We are an Enterprise that strives to take
a leadership position in everything from new product
innovation to customer service to employee relations.
Commitment to Stakeholders – By balancing
responsibilities to our constituents, we maximize value
to all our stakeholders: customers, employees,
chisees, shareholders and suppliers.
Sally Abshire, a 29-year veteran of the Wendy’s system
who has extensive experience in operations, training and
development. Executive Vice President of Research and
Development Kathie Chesnut, a 14-year veteran of the
Company, is overseeing the Baja Fresh menu and ensur-
ing that it evolves to meet consumer trends and tastes.
Also strengthening the leadership team are the additions
of BonitaWilliams,Vice President of Human Resources,
and John Butcher, SeniorVice President of Marketing.
We made many significant changes to improve the unit-
level economics at Baja Fresh during 2004. We have
implemented a shared-services strategy that leverages the
Company’s resources by consolidating supply chain man-
agement and accounting at corporate headquarters in
Dublin,Ohio.We have implemented theoretical food costs
and labor controls, which are already yielding margin im-
provements.We have also reduced building costs by $75,000
per unit, which should improve future profitability.
Improving the customer dining experience is a priority.
We have replaced the menu boards in all stores with a
better organized, easier-to-read version. We have also
started the first phase of a store redesign program that
features softer lighting, a warmer décor and booth seat-
ing that is more family friendly.
5
fran-
From a food perspective, we have evolved the menu to
further differentiate our high-quality, made-to-order food
from our competition. Recent menu additions such as
our Chipotle Glazed and Chile Lime Chicken salads, as
well as four new kids’ meals (taquitos, burritos, nachos
and quesadillas), our Fajita Burrito and our Tortilla Soup
enable our consumers to “taste the flavors of freshness.
As we have made these operational changes, we made
the decision to slow the unit growth of Baja Fresh,
opening 40 stores – 19 company and 21 franchise – ver-
sus our original 2004 plan of 69.We believe that a meas-
ured approach to store development is prudent as we
attempt to stabilize the business and ensure that its foun-
dation is strong enough to support future growth.
In summary, we believe we have a solid business strategy
in place at Baja Fresh, including the initiatives that are
currently under way. Consumers like the concept because
of our outstanding food, and we remain optimistic that
Baja Fresh can produce improved results during 2005.
In February 2004, we made a $5 million equity invest-
ment to assume a majority interest in Cafe Express,
increasing our ownership to 70%.This is in addition to
the $9 million we initially invested in 2002. We named
Brion Grube, a 15-year veteran of Wendy’s and most
recently Executive Vice President of our International
business, as Chief Executive Officer of the chain.
Founders Robert Del Grande and Lonnie Schiller
remained on as advisors.
Cafe Express now operates 19 restaurants in Houston
and Dallas. It has a high-quality menu, average unit sales
of $1.7 million and an extremely loyal customer base.We
are focused on implementing improved systems through-
out the chain and positioning it for future growth.
During the year we said goodbye to some Wendy’s vet-
erans whose careers extend back to our Company’s
early days.
In our finance group, Ron Musick retired at the end of
the year.Ron joined theWendy’s family in 1973 as Secre-
tary,Treasurer and Controller, and most recently served
6
Wendy’s International, Inc. d & Poor’s 500 Peer Group
(Performance ResultsThrough 12/31/04)
1999 2000 2001 2002 2003 2004
$100.00
$200.00
$78.14
$59.88
$75.68
$82.49
$96.64
$89.22
$69.27
$100.47
$142.01
$198.90
$196.20
$134.26
$128.09
*Assumes $100 invested at the close of trading on 12/99 in Wendy’s International, Inc. common stock, Standard & Poor’s 500 and Peer Group. Source: Value Line, Inc.
Cumulative total return assumes reinvestment of dividends.
The Peer Group Index has been computed by the Company, and is comprised of the following 10 companies: Brinker International, Inc.; CBRL Group; CKE Restaurants, Inc.;
Darden Restaurants, Inc.; Denny’s Corporation; Jack in the Box Inc.; McDonald’s Corporation; Outback Steakhouse, Inc.; Starbucks Corporation; and YUM! Brands, Inc.
This Index has been weighted by market capitalization of each component company.
$143.66
Wendy’s has outperformed the S&P 500 and Peer Group
We also increased our stake in Pasta Pomodoro during
2004, with an incremental $4 million investment in
October.We now own an approximate 29% (fully dilut-
ed) stake in the California-based Italian casual dining
chain. We had initially invested $12 million for a 25%
stake (fully diluted) in Pasta Pomodoro during 2002.
Pasta Pomodoro operates a total of 45 restaurants in
California and Arizona. We believe the moderately
priced, fresh Italian cuisine and contemporary restaurant
design has the potential to flourish outside of California,
where the concept has already proven very successful.
We are supporting CEO Adriano Paganini and his team
as they expand the chain and are optimistic that the
concept will continue to grow.
as Executive Vice President, Bakery and
Special Products. He was Founder Dave
Thomas’ first accountant in Columbus,
Ohio, and guided our finance group for
many years. SeniorVice President, General
Controller and Assistant Secretary Larry
Laudick, whose career with Wendy’s dates
back to 1976, announced his retirement effective June
2005.And John Brownley announced his retirement after
a 24-year career with the Company asTreasurer.We thank
Ron, Larry and John for their years of dedicated leader-
ship and wish them all the best in the future.
Dan Boone, who has worked closely with Ron and
Larry since joining the Company in 1984 as Director of
Financial Reporting, has been promoted to SeniorVice
President, General Controller and Assistant Secretary for
the Enterprise.Vice President of Technical Compliance
Brendan Foley, who joined us in 2003, will take on the
additional role of Assistant Controller. Our ability to
fill these two critical positions with strong internal
candidates is not only a tribute to our Leadership
Development and Succession Planning processes (see
below), but it also helps ensure continuity as we achieve
the vision of our integrated Financial Strategy.
Also taking on a new role in our Finance group this year
is Jonathan Catherwood, whom we hired in 2001 as our
Executive Vice President of Mergers and Acquisitions.
In 2004, Jonathan took on the added role of Treasurer,
succeeding John Brownley.
In August 2004, Executive Vice President of Marketing
Don Calhoon, a 26-year veteran of the Wendy’s system,
announced his intent to move into a semi-retirement capa-
city. Don is now focused on Enterprise marketing oppor-
tunities.We announced in December that Ian Rowden
had joined us as our new Executive Vice President and
Chief Marketing Officer of the Wendy’s brand. Ian
brings to Wendy’s a wealth of experience from Callaway
Golf
®
and Coca-Cola
®
. He will oversee all of Wendy’s
brand marketing strategies and will manage Wendy’s
advertising, research, product marketing and field mar-
keting functions. We are excited to have an executive
with his background and qualifications on our team.
Finally, we welcomed two new members to our Board
of Directors in 2004: John Thompson, Senior Vice
President and General Manager of BestBuy.com
®
,and
J. Randolph Lewis, SeniorVice President ofWalgreens
®
.
Both were appointed to our board, succeeding Ernest
7
Hayeck and True Knowles. Ernest and True served on
our board for 11 and seven years, respectively, and we
thank them for their many contributions.
During the year, we introduced a new process to help
identify leaders, develop them and leverage talent with-
in each business across our Enterprise.This process con-
sists of two major components, Succession Planning and
Leadership Development.
Succession Planning identifies a diverse pool of poten-
tial talent to draw upon to meet our business needs as
we grow. Leadership Development is the process we are
using to develop our people to perform in various lead-
ership roles for the Enterprise. This process is already
beginning to pay dividends, as evidenced by the internal
promotions to key positions.
We have implemented many initiatives to position our
Company and brands for success in 2005 and beyond.
We have a solid strategic plan for the entire Enterprise
and we are focused on innovation in our menus, build-
ings, marketing, technology and operations.We plan to
heighten execution in every area of our business - and
to build on our competitive advantages.
Our goal is to improve our financial performance,which
we expect will translate into stock price improvement
and greater value for shareholders. Our stock perform-
ance was flat in 2004, but it has been very strong over
the past five years, as we outperformed our peers and the
S&P 500 (see chart). Our Board and Management team
believe that growing the Company’s long-term earnings
at an 11-13% rate, while paying a dividend with a yield
in the 1.1% to 1.2% range, will provide good return to
our shareholders.
Thank you for your ongoing support as shareholders
and customers. I look forward to sharing the results of
our progress in the future.
Sincerely,
John T. Schuessler
Chairman and Chief Executive Officer
Ron Musick
I am pleased to update you on our financial results for
2004 and our integrated Financial Strategy.
We produced excellent top-line growth with sys-
temwide sales and revenue reaching all-time records in
2004. However, the past year was challenging as we took
decisive action with our Baja Fresh business and faced a
number of issues such as competitive convergence in
the quick-service restaurant industry, very high beef
costs and hurricanes that affected Wendy’s sales in the
Southeast U.S.These factors pressured our earnings per-
formance for the year, especially in the second half.
Our 2004 financial results include:
Total revenues increased 15.5% to a record $3.6 billion.
We opened 552 restaurants across the entire enter-
prise.This included 263 Wendy’s North America stores,
24 InternationalWendy’s stores,155 Tim Hortons Canada
stores, 69 Tim Hortons U.S. stores, 40 Baja Fresh stores
and one Cafe Express store.
Wendy’s posted a 2.9% increase in same-store sales at
company-owned stores and 1.8% at franchise stores.Tim
Hortons had an excellent year, with same-store sales
growth of 7.4% at Canadian stores and 9.8% at stores in
the United States. Baja Fresh posted a same-store sales
decline of 6.3%.
The Company reported 2004 full-year pretax income
of $184.1 million, net income of $52.0 million and
diluted earnings per share (EPS) of $0.45.These results
include a pretax charge of $190 million ($187 million after
tax), or $1.61 per share, for the impairment of goodwill
related to Baja Fresh incurred during the fourth quarter.
Excluding the impact of the goodwill charge, the
Company produced 2004 full-year diluted pro forma
EPS of $2.06, compared to diluted EPS of $2.05 a year
ago.We believe that providing financial results excluding
the non-cash charge for the reduction in the goodwill of
Baja Fresh provides our investors with a meaningful per-
spective of the current underlying operating perform-
ance of the Enterprise.We use EPS excluding the good-
will charge as an internal measure of business operating
performance. The following table provides a reconcilia-
tion from our pro forma EPS of $2.06 to our reported
EPS of $0.45.
Reconciliation of 2004 Net Income and EPS
Net (Loss)/
income earnings
(loss)/ per share
millions (after-tax)
Pro forma results $ 238.6 $ 2.06
Goodwill charge $ (186.6) $ (1.61)
Reported results $ 52.0 $ 0.45
The reported results stated above include the effect of
a correction of our lease accounting, which negatively
impacted earnings by $9.1 million ($5.8 million after
tax), or $0.05 per share. Many companies in the restau-
rant and retail industries have recently corrected their
accounting for leases and leasehold improvements.
General and administrative expenses were 7.8% of
revenue, compared to 8.3% in 2003.
We ended the year with $177 million of cash on our
balance sheet, compared to $171 million at year-end
2003.We also generated free cash flow, which we define
as operating cash flow minus total capital expenditures,
of $161 million ($502 million minus $341 million) in
2004, compared to $88 million ($430 million minus
$342 million) in 2003.
Company making progress on integrated
Financial Strategy
We introduced our integrated Financial Strategy at the
beginning of 2004 and continue to implement key ele-
ments of the plan. Our goal is to deliver long-term value
to our shareholders through a number of integrated ele-
ments, including our dividend policy, our share repur-
chase strategy, our equity-based compensation program
and our long-term growth rate.
Company increases annual dividend rate by 12.5%
One year ago, we announced a 100% increase in our
dividend,which enabled the Company to meet a target-
ed dividend payout ratio of 18% to 22% and a dividend
yield of 1.1% to 1.2%. Because we are confident about
our business and our strong cash flow, we announced in
February 2005 an additional 12.5% increase in our div-
idend, which was approved by our Board of Directors.
On March 4, 2005, shareholders received a dividend
payment of $0.135 per share, compared to $0.12 per
share in 2004.The annual dividend rate is now $0.54
per share.
8
CFO’s Message to Shareholders:
9
The main goal of our share repurchase program is to off-
set dilution from outstanding stock options.We accom-
plished this goal in 2004 and utilized our strong cash
position to repurchase 3.6 million additional shares of
stock totaling $138 million.This amount included a 1.4
million-share accelerated buyback in December 2004.
Since 1998, we have bought back more than $1 billion
in common stock, and we have more than $200 million
remaining under the current authorization from our
Board of Directors.
The goal of our equity-based compensation program is
to remain competitive in attracting and retaining talent-
ed employees while minimizing EPS dilution from stock
grants. In April 2004, our shareholders approved a new
Stock Incentive Plan that will enable us to transition
from stock options to a combination of restricted stock,
restricted stock units and cash in 2005.
We will begin to expense stock options in the first quar-
ter of 2005, which is six months earlier than required by
Statement of Financial Accounting Standards No. 123R
(SFAS 123R). We believe this will help provide a clear
comparison to prior and future years, and we will restate
prior periods to aid comparability. We have also incor-
porated the expected costs associated with equity
compensation in our long-term earnings model.
The total estimated expense associated with equity-
based compensation in 2005 is $31 million to $33 mil-
lion.We expect our equity compensation overhang (all
approved but unexercised options and shares divided by
shares outstanding plus all approved but unexercised
options and shares) to decrease to less than 3% by 2008.
The primary driver of our integrated Financial Strategy
is our long-term growth, and we remain confident in
our ability to grow the Company’s EPS at a 11% to 13%
rate over the long-term.
This growth will result from continued innovation and
new restaurant development in our core businesses of
Wendy’s andTim Hortons, vertical integration initiatives
such as our joint venture par-baking facility with IAWS
Group-Cuisine de France, increased expansion at Tim
Hortons U.S., improved profitability at Baja Fresh and
additional share repurchases.
Certainly,this past year was a challenging one,but we are
optimistic about our prospects for 2005, as well as our
long-term outlook. We continue to implement our
Strategic Plan, which is supported by our integrated
Financial Strategy, and our brands are focused on inno-
vation to drive their business results.
We have outstanding talent at every level in our organ-
ization – with talented employees and franchisees – and
we are confident in our ability to deliver an excellent
total return to our shareholders.
Sincerely,
Kerrii B. Anderson
Chief Financial Officer
Kerrii B.Anderson
Anderson joined the Company in 2000 as Executive Vice President and
Chief Financial Officer. She was appointed toWendy’s Board of Directors
in November 2000. Anderson previously held the position as CFO for
14 years at M/I Schottenstein Homes, Inc. in Columbus, Ohio.
Anderson, who is a certified public accountant, graduated from Elon
College in North Carolina. She has an M.B.A. from the Fuqua School
of Business at Duke University. Anderson directs the Company’s account-
ing and finance functions, as well as strategic planning, treasury, tax, inter-
nal audit, investor relations and information technology.
i n o v
T
Tim Hortons has a 40-year history of providing consumers
with high-quality baked goods, and our Maidstone Bakery
par-baking facility has enhanced our product offering and
strengthened our ability to innovate.Today we can easily add
new products, like the Toffee Glazed Donut and Cinnamon
Roll, because of the flexibility the new baking process
affords us.We can also offer fresh new promotional flavors on
a regular basis, resulting in our “Donut of the Month”
promotion. And our single-serve dessert program, which is
targeted toward individual purchases, gives us greater variety
and helps differentiate us from the traditional pies and cakes
served in most bakeries. Most importantly, the par-baking
technology means that fresh donuts, bagels,Timbits and other
baked goods are just a few minutes away, any time of day.
10
a t o n
in baked goods
TIM HORTONS
i n o
in premium coffee and hot beverages
TIM HORTONS
v a t o n
I
Innovation can take the form of a simple idea, implemented
with such perfection that it becomes a competitive advan-
tage.Take “Always Fresh, the promise we make to our con-
sumers. It is a basic concept that relies on flawless operations
... a philosophy we fortify with standards to ensure the con-
sumer experience is exactly what the slogan implies. For
example, we make our coffee from premium Arabica beans,
roasted and blended to precise specifications, then brewed and
served within 20 minutes – or we don’t serve it at all.That’s
one of the reasons why 68 percent of consumers in Canada
identify Tim Hortons as their “most often” coffee brand, and
why 45 percent of our customers visit our stores five to ten times
per week. Quite simply, “Always Fresh” is more than just a
saying – it’s precisely what draws millions of customers to
Tim Hortons ... and it’s what keeps them coming back every day.
13
i n o v
A
As part of our commitment to enhancing the customer
experience, we are adding a number of innovative features to
our Tim Hortons restaurants. One example is our interactive
digital menu board that identifies hot products when they’re
fresh out of the oven. Another is what we call our “Baking
Theater” – baking out front, in full view – along with our
new product showcase that prominently displays multiple
tiers of delicious baked goods at the front counter. Our
updated seating layout, with café-style tables, high-backed
chairs and booths, together with our new lighting fixtures,
lend a softer and more comfortable feel to our stores.These
changes encourage our customers to dine in and enjoy their
meals in a relaxing environment, enhancing their overall in-
store experience and driving incremental purchases.
14
a t o n
in restaurant design
TIM HORTONS
in customer-driven new products
WENDY’S
i n n o
W
Wendy’s new Innovation Center, which houses a state-of-the-
art culinary kitchen for recipe development,is evidence of our
commitment to new product development. Our process is
guided by disciplined research methods and testing approaches.
We thoroughly analyze current consumer and marketplace
trends, which have directly resulted in successful new product
introductions.Examples include our new Fresh Fruit Bowl and
Cup, and Mediterranean Chicken salad, which meet the need
for healthier options.OurWild Mountain Bacon Cheeseburger
®
and Spicy Chicken Sandwiches both provide for distinctive and
proprietary tastes. And Kids’ Meal Choices appeal to children
while receiving parental approval. As expectations continue
to rise and the marketplace continues to change, we are
committed to keep listening to our consumers and develop-
ing innovative new products that respond to their needs.
a t i o
17
i n n o
T
Today about 20 percent of Wendy’s sales come from our
dining rooms, so we have a significant opportunity to draw
more customers to dine inside our restaurants. Enter our
innovative new Fresh and Simple store designs, created with
that goal in mind.These designs are a direct response to cus-
tomer requests for privacy, attractive furnishings, pleasing
lighting, a relaxing atmosphere, a place where they can take
their time to eat,and an overall upscale look and feel. Equally
important to customers is the appearance of the people on
the front line of our business, so we have developed a new
line of career apparel that is both attractive and functional.
The new apparel was designed to work with the looks of
both our current and redesigned stores.
18
a t i o
in restaurant evolution
WENDY’S
in consumer-focused technology
WENDY’S
i n n o
C
Consumer-focused technology means implementing new sys-
tems that improve the products and the service that we provide
to ourWendy’s customers.Programs such as electronic payment,
which provides for both debit and credit card purchases, has
proven to be not only a customer convenience, but also a
driver of average check. Pick-up window order confirmation
screens ensure accuracy and improve speed of service. The
recent implementation of our New Stores Systems program,
which includes a manager’s workstation and a computer-based
training station for crew, among other functions, has enabled
demand forecasting and labor scheduling while enhancing
training. And our new double-sided grill, which will help
ensure the highest standards of food safety, reduces cooking
times, simplifies grill operating procedures and, most impor-
tantly, enables us to serve a quality hamburger every single time.
a t i o
21
i n n o v
A
At Baja Fresh, our made-to-order food – prepared from the
finest quality ingredients – helps us stand apart from our com-
petition in the fast-casual, Fresh Mexican segment. Recent
menu improvements include several new products, such as
the Chipotle Glazed Charbroiled Chicken salad and the
Chile Lime Chicken salad, as well as four new kids’ meals –
taquitos, burritos, nachos and quesadillas – all of which come
with apple sauce and rice as side dishes, and a choice of juice,
milk or soda.We have started phase one of a redesign program
in our restaurants, with new in-store marketing focused on
highlighting our high-quality food as our point of difference.
The redesign also features easier-to-read menu boards, softer
lighting, a warmer décor, and family-friendly seating, with
booths and lower tables.We are confident that these changes are
the right ones to ensure the future success of Baja Fresh.
22
a t i o n
in fast-casual, Fresh Mexican
BAJA FRESH
Corporate Responsibility
Corporate governance and ethics
We believe in promoting fairness, transparency and account-
ability throughout our organization.This involves com-
plying with the guidelines set forth by the Securities and
Exchange Commission for publicly held companies and
by the NewYork Stock Exchange
®
for its listed compa-
nies. It also entails establishing and abiding by our own
demanding principles and standards of corporate gov-
ernance, including selected guidelines and procedures
described below.
The Board of Directors began work to formalize its cor-
porate governance practices in 1999, with a focus on
independence and best practices. In 2004, the Board
amended its Principles of Governance and Governance
Guidelines, which address Board structure, membership
(including nominee qualifications), performance, opera-
tions, and management oversight. The Principles and
Guidelines are posted on the Company’s Web site at
www.wendys-invest.com.
Our Board has adopted and reaffirmed a Code of
Business Conduct for our directors to help ensure ethi-
cal behavior and compliance with regulations and our
other governing documents. This Code reaffirms the
Board’s responsibility in maximizing long-term share-
holder value, ensuring that we conduct our business in
an ethical manner, creating a work environment that
respects and values all employees and promoting corpo-
rate responsibility.
The Board has also approved our Standards of Business
Practices. These values and ethics derive from the culture
of integrity that our founders and leaders have built and
uphold, and they serve as the compass that guides our
employees in their daily decision making. For the full
text of our Standards of Business Practices, please click
on the “Standards of Business Practices (PDF)” link on
the corporate governance section of our Web site at
www.wendys-invest.com.
Along with approving the Standards of Business Prac-
tices and Code of Business Conduct, our Board has
adopted or updated written charters for its Nominating
and Corporate Governance,Audit and Compensation
Committees. A substantial majority of the Board are
independent directors, and the Audit, Compensation and
Nominating and Corporate Governance Committees are
all comprised solely of independent directors.To monitor
the independence of the Company’s independent regis-
tered public accounting firm, the Audit Committee has
adopted a Pre-Approval Policy.
The Board of Directors meets quarterly in executive ses-
sion (without management present). The Chair of the
Nominating and Corporate Governance Committee serves
as lead director, and in that capacity presides at executive
sessions, except where the principal matters to be con-
sidered are within the scope of authority of one of the
other committee chairs. The charters for each of these
committees are posted on the Company’s Web site.
D
ave Thomas, the founder of Wendy’s, lived by a credo to “do the
24
Giving back to the communities we serve
Among the values Dave Thomas embraced was a belief
in the importance of giving something back to the com-
munity. This spirit lives on today through the many
corporate programs and local community efforts that
our organization sponsors.
Wendy’s supports a number of children’s-related causes,
including the Dave Thomas Foundation for Adoption.
Since 1992, the Foundation has helped thousands of fos-
ter children find permanent homes and loving families.
TheWendy’s High School Heisman, established in 1994,
recognizes top scholars, athletes and citizens among high
school students.Wendy’s Championship for Children is an
LPGA tour event that benefits the Gordon Teter Chair in
Pediatric Cancer at Children’s Hospital in Columbus,Ohio.
And programs such as the Wendy’s Classic Achiever High
School Scholarship Program and Deletree Conmingo
®
,
a bilingual spelling bee competition and curriculum-
enhancing program, promote academic development
in children and young adults.
The Tim Horton Children’s Foundation, established in
1974 by Ron Joyce, co-founder of Tim Hortons, oper-
ates camps for children from economically disadvan-
taged homes throughout Canada and parts of the United
States.Tim Hortons also supports a multitude of youth
athletic activities through theTimbits Minor Sports pro-
gram, sponsoring more than 120,000 children who play
hockey, soccer, lacrosse, T-ball, baseball and ringette in
Canada and the United States.We have a great relation-
ship with our customers and take pride in being an inte-
gral part of the communities that support us. With the
help of donations from our customers and a $500,000
Tim Hortons operates five chil-
dren’s camps in Canada and one
in the United States that offer
thousands of disadvantaged chil-
dren a chance to attend summer
camps, day camps or winter
sessions each year, enabling
them to build leadership skills,
self-confidence and self-esteem.
[Top] Founded in 1992, the
Dave Thomas Foundation for
Adoption supports the mission
to raise public awareness about
the thousands of children
awaiting adoption and to edu-
cate potential parents so they
can better understand the
adoption process. Wendy’s
restaurants spearhead or fund
hundreds of events in support
of adoption across the country
each year. [Center] Wendy’s
High School Heisman award
recognizes top high school sen-
ior student athletes who distin-
guish themselves in academics,
athletics and community service.
Wendy’s has sponsored the
program since 1994. [Bottom]
Each year store owners across
Canada and the United States
provide sponsorship for kids’
athletic teams as part of the
Timbits Minor Sports pro-
gram. More than 120,000
children ages four through nine
participate in a variety of sports
annually through the program.
Visit our foundation Web sites:
www.davethomasfoundationforadoption.org
and www.timhortons.com/en/childrens
25
corporate donation from Tim Hortons, we were able
to raise more than $1 million (Canadian) for UNICEF
to help children affected by the tsunami disaster in
Southeast Asia.
Baja Fresh takes an active role in community relations.
Each year, Baja Fresh restaurants across the country host
local fund-raisers for nonprofit organizations, donating
15 percent of all profits generated during the events to
various charities. During 2004, certain Baja Fresh loca-
tions on the West Coast also served as designated drop
zones, collecting donations of food, drink and toiletries
for United States soldiers in Iraq.
Offering a wide range of consumer choices
We want our consumers to make informed choices
about our menu selections so they can determine how
the food they eat impacts their dietary lifestyles.Wendy’s
has been providing nutritional information to con-
sumers for more than 25 years.Today, all the restaurants
at each of our three major brands – as well as their
Web sites, www.wendys.com, www.timhortons.com
and www.bajafresh.com – provide nutritional informa-
tion about the products we sell.
We recognize that each of our customers has specific
dietary needs and concerns. Because our sandwiches at
Wendy’s and Tim Hortons – as well as our menu items
at Baja Fresh – are made-to-order, consumers can pick
and choose toppings and condiments according to their
preferences. Our menus are also full of options that cater
to a range of modern dietary trends, such as high pro-
tein and low carbohydrates. In particular, we provide
low-fat choices for people who want a convenient meal
that fits an active, healthy lifestyle.
Wendy’s consumers looking for a low-fat meal can
choose an Ultimate Chicken Grill sandwich, a junior
hamburger, a large Chili, or our new Fruit Bowl with
low-fat yogurt, all of which contain fewer than 10 grams
of fat. Our new Combo Choices menu innovation
enables consumers who order Combo Meals to substi-
tute low-fat sides such as a small chili, baked potato,
or side salad for French fries at no extra charge. And our
Kids’ Meal Choices allows customers to substitute reduced
fat (2%) white or low-fat (1%) chocolate milk and a
Mandarin orange fruit cup for soda and fries. For more
information about the nutrition content of the menu offer-
ings at Wendy’s, please go to www.wendys.com/food.
At Tim Hortons, options for consumers looking to
reduce the fat content of their food include choosing
any of our bagels with light cream cheese, low-fat
muffins and clear-based soups. Several of our “Tim’s
Own
®
sandwiches also contain less than 10 grams of fat,
including the Harvest Turkey Breast, Black Forest Ham
and Swiss, Garden Vegetable and Turkey Bacon Club.
To view the nutrition guide for Tim Hortons, visit
www.timhortons.com/en/menu.
At Baja Fresh,reduced fat items include our Bare Burrito
®
with charbroiled chicken, grilled peppers, onions, rice
and beans; our “Baja Style” Wild Gulf Shrimp and
Charbroiled Chicken tacos; and our Baja Ensalada with
charbroiled chicken and fat-free Salsa Verde, among
others. For more information about the nutritional
value of specific Baja Fresh Menu items, please see
the “Fresh Food” section of the Baja FreshWeb site at
www.bajafresh.com.
As part of our product innovation process, we will con-
tinue to monitor the latest dietary recommendations
and trends to ensure that our menu appeals to a wide
range of consumer needs and preferences.
In 2004,Wendy’s introduced
two new menu innovations
designed to provide healthy
options for consumers. Combo
Choices offer an optional sub-
stitution at no extra charge
of a small chili, baked potato,
Caesar side salad or regular
side salad for French fries.
Kids’ Meal Choices enable
customers to substitute reduced
fat (2%) white or low-fat (1%)
chocolate milk and a Mandarin
orange fruit cup for soda and
fries. Both meals cater to con-
sumer requests for more varied
and nutritious food options.
26
Vice President of Ontario Operations John Montgomery (far left),
President and Chief Operating Officer Paul House (second from
right) and Executive Vice President of Operations Roland Walton
(far right) present a 2004 Always Fresh Award to franchisees Craig
and Rhonda Pardy of Brandon, Manitoba. Craig and Rhonda
won the award for maintaining the highest standards of cleanliness
and customer service in their region.
Franchisees: A commitment to partnership
T
he success of Wendy’s International, Inc.
depends on the strength of the relationships we
form with our franchisees. These partnerships
trace their roots back to the principles of mutual trust,
integrity and open communication infused by Ron
Joyce, Dave Thomas and Jim Magglos, the respective
founders of our Tim Hortons, Wendy’s and Baja Fresh
brands and pioneers in the restaurant industry. Each year,
we honor store owners who demonstrate these traits.
Among the franchisees who received recognition in
2004 are Craig and Rhonda Pardy of Tim Hortons,
Gene Carlisle of Wendy’s and Don Bleau of Baja Fresh.
Craig and Rhonda Pardy operate twoTim Hortons stores
in Brandon, Manitoba.The Pardys were one of 16 regional
Don Bleau (left) receives the Franchisee of the Year award from
Baja Fresh Chief Executive Officer Bill Moreton (center) and
Wendy’s International, Inc. Chairman and Chief Executive
Officer Jack Schuessler (right). A New Jersey-based franchisee,
Don merited the 2004 award for his commitment, his dedication,
his team-building skills and his leadership, among other attributes.
winners of a 2004 Always Fresh Award, which is an honor
bestowed on franchisees who consistently achieve out-
standing scores on the rigorous store inspections that
Tim Hortons performs.Tim Hortons store owners since
2001, Craig and Rhonda merited the 2004 honor for
their focus on product freshness, speed of service, store
cleanliness and overall quality of customer experience.
Gene Carlisle owns and operates 91 Wendy’s restaurants
in Arkansas, Louisiana, Mississippi and North Carolina.
In 2004, Gene received the Wendy’s Founder’s Award,
which is presented annually to the franchisee who best
embodies the values and common-sense business approach
of Dave Thomas. Gene attributes his success in part to his
philosophies of reinvesting in his stores and of fostering
employee loyalty by offering competitive pay, progressive
benefit packages and career development opportunities.
Don Bleau currently operates four Baja Fresh restaurants
in New Jersey. Don garnered the 2004 Baja Fresh
Franchisee of theYear award for his commitment to the
Baja Fresh brand, his dedication to growth, his team-
building skills and his leadership through the Franchise
Advisory Council. In addition to the restaurants he cur-
rently owns, Don is in the process of building three
more Baja Fresh stores in 2005.
Don, Gene, Craig and Rhonda all received recognition
in 2004 for embodying the true spirit of partnership that
makes our franchisee system work.We salute them, and
all of our store operators, for the dedication, passion and
commitment that they share with their customers and
employees each day.
Gene Carlisle (center) accepts the 2004 Founder’s Award from
Wendy’s International, Inc. Chairman and Chief Executive
Officer Jack Schuessler (left) and Wendy’s North America
President and Chief Operating OfficerTom Mueller (right).With
91 restaurants in the southeastern United States, Gene has been
a member of the Wendy’s franchisee family since 1975.
27
photo: Rob Eberst
Board of Directors and Senior Officers – Wendy’s International, Inc.
Board of Directors
Ann B. Crane
Janet Hill
Thomas F. Keller
William E. Kirwan
David P. Lauer
J. Randolph Lewis
James F. Millar
James V. Pickett
John R.Thompson
Senior Management
and Directors
John T. Schuessler
Chairman and
Chief Executive Officer
Kerrii B.Anderson
Chief Financial Officer
Paul D. House
President and Chief Operating
Officer,Tim Hortons
Senior Management
Corporate Officers
Jonathan F. Catherwood
Executive Vice President,
Mergers,Acquisitions and Treasurer
Jeffrey M. Cava
Executive Vice President,
Human Resources and Administration
Kathie T. Chesnut
Executive Vice President, Business
and Concept Development
John M. Deane
Executive Vice President,
Chief Information Officer
Leon M. McCorkle, Jr.
Executive Vice President,
General Counsel and Secretary
John D. Barker
Senior Vice President, Investor Relations
and Financial Communications
Daniel L. Boone
Senior Vice President, General Controller
and Assistant Secretary
Everett E. Gallagher, Jr.
Senior Vice President, Enterprise Tax
and Risk Management
Dennis L. Lynch
Senior Vice President, Communications
Our Brands
Thomas J. Mueller
President and Chief
Operating Officer
Senior Vice Presidents
Operations
Edward L.Austin
Southeast Region
Edward K. Choe
Northeast Region
Joyce L. Eufemi
Upper U.S. Region
Stephen D. Farrar
Western Region
Dennis R. Farrow
Midwest Region
Neil G. Lester
Wendy’s Restaurants
of Canada Inc.
Ian B. Rowden
Executive Vice President and
Chief Marketing Officer
James J. O’Connor
Senior Vice President and
Chief Financial Officer
Judith L. Hollis
Senior Vice President,
Supply Chain Management
Michael C.Watson
Senior Vice President,
Operations Administration
and Strategic Planning
W. Stephen Wirt
Senior Vice President,
Development
James T. Yost
Senior Vice President, Human
Resources and Training
Lori D. Estrada
Vice President, Research
and Development
Paul D. House
President and Chief
Operating Officer
David F. Clanachan
Executive Vice President,
Research and Development,
Training
Alfred Lane
Executive Vice President,
General Counsel and
Assistant Secretary
William A. Moir
Executive Vice President,
Marketing
Donald B. Schroeder
Executive Vice President,
Administration
Roland M.Walton
Executive Vice President,
Operations
Cynthia J. Devine
Senior Vice President,
Chief Financial Officer
Christian M. de Jaham
Senior Vice President,
Operations – Canada
Christos G. Laganos
Senior Vice President – U.S.
Henry J. Svazas
Senior Vice President,
Development
William W. Moreton
Chief Executive Officer
Sally J. Abshire
Chief Operating Officer
Ronald S. Biskin
Senior Vice President,
Development
John M. Butcher
Senior Vice President,
Marketing
Natascha Kogler
Senior Vice President and
Chief Information Officer
Brion G. Grube
Chief Executive Officer
Keith H. Lilley
Vice President,
Operations
Adriano S. Paganini
Founder and
Chief Executive Officer
Randall W. Niemeyer
Chief Financial Officer
Investments
International
Brion G. Grube
Executive Vice President
James C. Hartenstein
Senior Vice President
William R.Valentine
Regional Vice President
Peter J. Stephens
Vice President,
International Finance
28
®
Wendy’s International, Inc.
Stock Symbol/Exchange:
WEN (NYSE)
Corporate Offices
Wendy’s International, Inc.
One Dave Thomas Boulevard
Dublin, Ohio 43017
-
0256
(614) 764
-
3100
Tim Hortons
874 Sinclair Road
Oakville, Ontario L6K 2Y1
(905) 845
-
6511
Tim Hortons – U.S. Office
4150 Tuller Road, Suite 236
Dublin, Ohio 43017
-
5014
(614) 791
-
4200
Baja Fresh
100 Moody Ct., Suite 200
Thousand Oaks, California 91360
(805) 495
-
4704
Independent Registered
Public Accounting Firm
PricewaterhouseCoopers LLP
Columbus, Ohio
Legal Counsel
Vorys, Sater, Seymour and Pease LLP
Columbus, Ohio
Common Shares
Wendy’s shares are traded primarily
on the NewYork Stock Exchange.
Options in Wendy’s shares are traded
on the Pacific Stock Exchange.
Annual Meeting
The Annual Meeting of Share-
holders of Wendy’s International,
Inc. will be held at 8:00 a.m.,
April 28, 2005, at AMC Dublin
Village Theatres, 6700Village
Parkway, Dublin, Ohio 43017.
Shareholders are invited to attend,
but must present an admission
ticket or other evidence of stock
ownership as of March 7, 2005,
and a government-issued picture
identification to enter the meeting.
More details about the admission
requirements are described in the
Company’s 2005 Proxy Statement.
General Information
Consumer inquiries, concerns,
store locations and information
requests:
Wendy’s: (614) 764
-
3100
Tim Hortons: (905) 845
-
6511
Baja Fresh: (805) 495
-
4704
Media inquiries:
Wendy’s:
Denny Lynch
SeniorVice President,
Communications
(614) 764
-
3413
Tim Hortons:
Nick Javor
Vice President,
Corporate Affairs
(905) 845
-
6511
Baja Fresh:
Lorraine Kimmel
(805) 495
-
4704 Ext. 1113
Franchise inquiries:
Wendy’s:
U.S. – (614) 764
-
8434
Canada – (905) 849
-
7685
International – (614) 764
-
8434
Tim Hortons:
Canada – (905) 339
-
5651
U.S. – (614) 791
-
4200
Baja Fresh:
(805) 495
-
4704
Corporate Web site:
www.wendys-invest.com
Brand Web sites:
www.wendys.com
www.timhortons.com
www.bajafresh.com
www.pastapomodoro.com
www.cafe-express.com
Market Price
of Common Stock
2004 High Low Close
1Q $42.75 $37.24 $40.69
2Q $42.12 $33.94 $34.84
3Q $37.30 $32.47 $33.60
4Q $39.50 $31.74 $39.26
2003 High Low Close
1Q $29.95 $23.97 $27.51
2Q $31.50 $26.72 $28.97
3Q $33.46 $27.37 $32.30
4Q $41.55 $32.20 $39.24
Stock Split History
September 1977 4-for-3
June 1978 2-for-1
March 1981 3-for-2
November 1982 3-for-2
March 1984 4-for-3
March 1985 4-for-3
May 1986 5-for-4
(Example: 100 shares of Wendy’s
common stock purchased in 1976
equaled 1,333 at 12/31/04.)
Dividend History
Wendy’s increased its annual divi-
dend rate to shareholders by
12.5% in February 2005.The
quarterly dividend is currently
13.5 cents per share or 54 cents
per share annually.Wendy’s has
paid 108 consecutive quarterly
dividends, as of March 4, 2005.
Management targets a dividend
yield of 1.1% to 1.2%.
Debt Ratings
Standard & Poor’s BBB+
Moody’s Baa1
Investors Choice Dividend
Reinvestment, Direct Stock
Purchase and Sale Plan
Investors may elect to purchase
Common Shares of Wendy’s
International, Inc. directly
through Investors Choice.
The Investors Choice Dividend
Reinvestment & Direct Stock
Purchase and Sale Plan is admin-
istered by the Company’s transfer
agent,American Stock Transfer
& Trust Company (AST).
Minimum investment for the ini-
tial direct stock purchase is $250.
Additional investments of $25 or
more may be purchased as often
as daily.
For more information or enroll-
ment in the Investors Choice
Plan, contact AST via:
Internet: www.InvestPower.com
Telephone: (877) 681-8121
(toll free)
Mail: See address under Transfer
Agent & Registrar
Investor Contacts
Analysts, portfolio managers
and financial media:
John D. Barker
SeniorVice President,
Investor Relations and
Financial Communications
(614) 764
-
3044
Fax: (614) 766
-
3775
john_barker@wendys.com
David D. Poplar
Director of Investor Relations
(614) 764
-
3547
Fax: (614) 766
-
3775
david_poplar@wendys.com
Individual investors and brokers:
Marsha Gordon
Investor and Shareholder
Relations Specialist
(614) 764
-
3019
Fax: (614) 766
-
3775
marsha_gordon@wendys.com
Shareholder Communications
Wendy’s shareholders receive
written communication from
the Company annually. The
Summary Annual Report and
Proxy Statement are generally
mailed in late March.
For additional sources of financial
information, including quarterly
earnings,Web casts, news releases,
10-Ks, 10-Qs, current stock prices
and other information, visit
www.wendys-invest.com.
Receive investor information:
Sign up for information by email
or mail at www.wendys-
invest.com or call (614) 764
-
3105
for mail requests only.
Shareholder Inquiries
Inquiries regarding address
corrections, lost certificates, divi-
dends, direct deposit, changes of
registration, direct stock purchase,
dividend reinvestment, and other
shareholder account matters
should be directed to Wendy’s
transfer agent,American Stock
Transfer & Trust Company.
Transfer Agent and Registrar
American Stock Transfer
& Trust Company
Shareholder Services Department
59 Maiden Lane, Plaza Level
NewYork, NY 10038
(718) 921
-
8200
1
-
877
-
681
-
8121 (toll free)
www.amstock.com
Corporate and Shareholder Information
29
Consolidated Condensed Statements of Income 2004 2003 2002
Years ended January 2, 2005, December 28, 2003 and December 29, 2002 (In thousands, except per share data)
Revenues
Retail sales $ 2,935,899 $ 2,534,135 $ 2,187,438
Franchise revenues 699,539 614,777 542,823
Total revenues 3,635,438 3,148,912 2,730,261
Costs and expenses
Cost of sales 1,920,302 1,634,562 1,383,665
Company restaurant operating costs 649,281 534,083 459,141
Operating costs 168,492 135,332 118,643
Depreciation of property and equipment 178,394 163,481 139,101
General and administrative expenses 283,721 261,070 241,438
Goodwill impairment 190,000 0 0
Other expense, net 18,644 1,942 6,905
Total costs and expenses 3,408,834 2,730,470 2,348,893
Operating income 226,604 418,442 381,368
Interest expense (46,950) (45,773) (41,454)
Interest income 4,409 4,929 5,985
Income before income taxes 184,063 377,598 345,899
Income taxes 132,028 141,599 127,118
Net income $ 52,035 $ 235,999 $ 218,781
Basic earnings per common share $.46 $2.07 $1.96
Diluted earnings per common share $.45 $2.05 $1.89
Dividends per common share $.48 $.24 $.24
Basic shares 113,832 113,866 111,900
Diluted shares 115,685 115,021 116,558
All financial data was condensed from and should be read in conjunction with the audited consolidated financial statements in the Financial Statements and Other
Information furnished with the Company’s Proxy Statement for the 2005 Annual Meeting of Shareholders. The Company’s 2004 results include a pretax charge
of $190 million ($187 million after tax), or $1.61 per share, for the impairment of goodwill related to Baja Fresh.
Consolidated Condensed Statements of Cash Flows 2004 2003 2002
Years ended January 2, 2005, December 28, 2003 and December 29, 2002 (In thousands)
Cash flows provided by operating activities $ 502,352 $ 430,211 $ 443,864
Cash flows from investing activities
Proceeds from property dispositions 57,404 27,126 25,122
Capital expenditures (341,052) (341,911) (330,811)
Acquisition of franchises (16,489) (97,553) (2,316)
Acquisition of Baja Fresh 0 0 (287,405)
Acquisition of Bess Eaton (44,285) 0 0
Proceeds from sale of Conference Cup 0 0 19,959
Principal payments on notes receivable 13,247 9,444 19,751
Investments in joint ventures and other investments (13,434) (7,620) (43,126)
Short-term investments 24,655 (23,043) 0
Other investing activities (2,532) (4,996) (4,630)
Net cash used in investing activities (322,486) (438,553) (603,456)
Cash flows from financing activities
Proceeds from issuance of debt, net of issuance costs 39,512 39,985 223,037
Proceeds from employee stock options exercised 31,436 46,720 77,737
Repurchase of common stock (138,132) (56,992) (49,401)
Principal payments on long-term obligations (61,761) (5,966) (4,274)
Dividends paid on common and exchangeable shares (54,708) (27,322) (27,076)
Net cash provided by (used in) financing activities (183,653) (3,575) 220,023
Effect of exchange rate changes on cash 9,330 11,179 392
Increase (decrease) in cash and cash equivalents 5,543 (738) 60,823
Cash and cash equivalents at beginning of period 171,206 171,944 111,121
Cash and cash equivalents at end of period $ 176,749 $ 171,206 $ 171,944
All financial data was condensed from and should be read in conjunction with the audited consolidated financial statements in the
Financial Statements and Other Information furnished with the Company’s Proxy Statement for the 2005 Annual Meeting of Shareholders.
30
Consolidated Condensed Balance Sheets 2004 2003
January 2, 2005 and December 28, 2003 (Dollars in thousands)
Assets
Current assets
Cash and cash equivalents $ 176,749 $ 171,206
Accounts receivable, net 127,158 109,880
Notes receivable, net 11,626 14,125
Deferred income taxes 27,280 19,776
Inventories and other 56,010 54,353
Short-term investments 0 24,648
Advertising fund restricted assets 60,021 68,677
458,844 462,665
Property and equipment, net 2,349,820 2,154,307
Notes receivable, net 12,652 18,122
Goodwill 166,998 320,959
Deferred income taxes 6,772 822
Intangible assets, net 41,787 44,547
Other assets 160,671 131,540
$3,197,544 $3,132,962
Liabilities and Shareholders’ Equity
Current liabilities
Accounts payable $ 197,247 $ 159,957
Accrued expenses 300,994 248,948
Advertising fund restricted liabilities 60,021 68,677
Current portion of long-term obligations 130,125 50,891
688,387 528,473
Long-term obligations 593,607 692,632
Deferred income taxes and other 199,861 153,251
Shareholders’ equity
Preferred stock,Authorized: 250,000 shares
Common stock, $.10 stated value per share,Authorized: 200,000,000 shares
Issued: 118,090,000 and 116,760,000 shares, respectively 11,809 11,676
Capital in excess of stated value 111,286 54,310
Retained earnings 1,700,813 1,703,488
Accumulated other comprehensive income 102,037 46,124
1,925,945 1,815,598
Treasury stock, at cost: 5,681,000 shares and 2,063,000 shares
at January 2, 2005 and December 28, 2003, respectively (195,124) (56,992)
Unearned compensation – restricted stock (15,132) 0
1,715,689 1,758,606
$3,197,544 $3,132,962
All financial data was condensed from and should be read in conjunction with the audited consolidated financial statements in the
Financial Statements and Other Information furnished with the Company’s Proxy Statement for the 2005 Annual Meeting of Shareholders.
31
John T. Schuessler, Chairman and Chief Executive Officer, and
Kerrii B. Anderson, Executive Vice President and Chief Financial
Officer, have issued the certifications required by Sections 302 and
906 of the Sarbanes-Oxley Act of 2002 and applicable Securities
and Exchange Commission (SEC) regulations with respect to the
Company’s 2004 Annual Report on Form 10-K, including the
financial statements provided in this report. Among other matters
required to be included in those certifications, Mr. Schuessler and
Mrs.Anderson have certified that, to their knowledge, the financial
statements, and other financial information included in the 2004
Annual Report on Form 10-K, fairly present in all material respects
the financial condition, results of operations and cash flows of the
Company as of, and for, the periods presented.The full text of the
certifications are set forth in Exhibits 31 and 32 to the Company’s
2004 Annual Report on Form 10-K.
In addition, Mr. Schuessler submitted his annual certification to
the NewYork Stock Exchange (NYSE) on May 10, 2004, stating
that he was not aware of any violation by the Company of the
NYSE’s corporate governance listing standards, as required by
Section 303A.12(a) of the NYSE Listed Company Manual.
Management’s Statement of Responsibility
for Financial Statements
Management is responsible for the preparation of the consolidat-
ed condensed financial statements and other related financial
information included in this Summary Annual Report.The con-
solidated condensed financial statements have been prepared in
conformity with accounting principles generally accepted in the
United States of America, incorporating management’s reasonable
estimates and judgments, where applicable. The financial state-
ments which are contained in the Financial Statements and Other
Information furnished with the Company’s Proxy Statement for
the 2005 Annual Meeting of Shareholders should be read in con-
junction with these consolidated condensed financial statements.
Internal Control Over Financial Reporting
Management is responsible for establishing and maintaining ade-
quate internal control over financial reporting and for assessing
the effectiveness of those controls.
In the Company’s 2005 Proxy Statement, management provided
a report on internal control over financial reporting, in which
management concluded that the Company’s internal control over
financial reporting was effective as of January 2, 2005.You can
find the full text of management’s report in the Financial
Statements and Other Information furnished with the Company’s
2005 Proxy Statement.
Report of Independent Registered
Public Accounting Firm
To the Board of Directors and Shareholders of
Wendy’s International, Inc.:
We have audited, in accordance with the standards of the Public
Company Accounting Oversight Board (United States), the con-
solidated financial statements of Wendy’s International, Inc. and
Subsidiaries as of January 2, 2005 and December 28, 2003, and for
each of the years ended January 2, 2005, December 28, 2003, and
December 29, 2002, management’s assessment of the effectiveness
of the Company’s internal control over financial reporting as of
January 2, 2005 and the effectiveness of the Company’s internal
control over financial reporting as of January 2, 2005; and in our
report dated March 31, 2005, we expressed unqualified opinions
thereon. The consolidated financial statements and management’s
assessment of the effectiveness of internal control over financial
reporting referred to above appear in the Financial Statements and
Other Information furnished with the Company’s Proxy State-
ment for the 2005 Annual Meeting of Shareholders.
In our opinion, the information set forth in the accompanying
condensed consolidated financial statements is fairly stated, in all
material respects, in relation to the consolidated financial state-
ments from which it has been derived.
PricewaterhouseCoopers LLP
March 31, 2005
Columbus, Ohio
Safe Harbor Statement
Certain information contained in this summary annual report,
particularly information regarding future economic performance
and finances, plans and objectives of management, is forward
looking. In some cases, information regarding certain important
factors that could cause actual results to differ materially from any
such forward-looking statement appear together with such state-
ment. In addition, the following factors, in addition to other pos-
sible factors not listed, could affect the Company’s actual results
and cause such results to differ materially from those expressed in
forward-looking statements.These factors include competition
within the quick-service restaurant industry, which remains
intense, both domestically and internationally, with many com-
petitors pursuing heavy price discounting; changes in economic
conditions; consumer perceptions of food safety; harsh weather,
particularly in the first and fourth quarters; changes in consumer
tastes; labor and benefit costs; legal claims; risk inherent to inter-
national development (including currency fluctuations); the con-
tinued ability of the Company and its franchisees to obtain
suitable locations and financing for new restaurant development;
governmental initiatives such as minimum wage rates, taxes and
possible franchise legislation; changes in applicable accounting
rules; the ability of the Company to successfully complete trans-
actions designed to improve its return on investment; changes in
applicable accounting rules; and other factors set forth in Exhibit
99 to the Company’s Form 10-K filed with the Securities and
Exchange Commission and in the Financial Statements and
Other Information furnished with the Proxy Statement for the
2005 Annual Meeting of Shareholders.
32
®,TM – Wendy’s,Wendy’s logos, Dave Thomas’ name and image,
registered trademarks and other marks, logos, taglines and/or slo-
gans are owned by Oldemark LLC and properly licensed to
Wendy’s International, Inc.
®, TM – Tim Hortons’ Canadian trademarks, logos, taglines
and/or slogans are owned by The TDL Marks Corporation (Les
Marques deTDL Corporation) and properly licensed toThe TDL
Group Corp. Tim Hortons’ U.S.trademarks, logos, taglines and/or
slogans are owned by T.H.D. Donut (Delaware), Inc.
®,TM – Baja Fresh registered trademark and other marks, logos,
taglines and/or slogans are owned by Fresh Enterprises, Inc.
®,TM – Cafe Express and design registered trademark and other
marks, logos, taglines and/or slogans are owned by Cafe Express,
LLC.
Pasta Pomodoro is a registered trademark of Pasta Pomodoro, Inc.
®,TM – Cuisine de France and other marks and logos are owned
by Cuisine de France Limited.
© 2005 Oldemark LLC.
WENDY’S
Year Founded: 1969
Founder: Dave Thomas
Headquarters: Dublin, Ohio
Brand President/COO (North America): Tom Mueller
EVP (International): Brion Grube
Industry Niche: Quick-Service Hamburger
Number of Units: 6,671
Revenues: $2.4 billion
Average Annual Sales
per Domestic Restaurant: $1.3 million
Market Share (U.S. QSR Hamburger): 14%
Domestic Company Average Check: $5.00 - $5.25
www.wendys.com
®
W
Wendy’s
®
innovative menu appeals to a wide variety
of consumer tastes, with offerings such as our Garden
Sensations
salads, our Chicken Temptations
®
sandwiches
and our everyday Super Value Menu.
Consumers can
also now substitute a small chili, baked potato, Caesar side
salad or regular side salad for French fries with any
combo meal at no additional charge. Our Kids’ Meals
offer similar options: Families can order reduced-fat
white milk or low-fat chocolate milk in place of soft
drinks and Mandarin oranges instead of fries.
Along with these menu innovations,we’re renovating our
restaurants with a new upscale look and feel. We expect
to begin remodeling our restaurants to one of three new
styles designed to encourage more consumers to relax
and enjoy their meals inside our stores.
Wendy’s Bakery
Wendy’s owns and operates two bakeries in Zanesville, Ohio, that
supply more than half of Wendy’s restaurants in the United States
with consistently fresh, high-quality sandwich buns.The Bakery is
part of the Company’s vertical integration strategy, which enables us
to achieve efficiencies throughout our supply chain.
BAJA FRESH
Year Founded: 1990
Founders: Jim and Linda Magglos
Headquarters: Thousand Oaks, California
Brand CEO: Bill Moreton
Industry Niche: Fast-Casual, Fresh Mexican
Number of Units: 295
Revenues: $176 million
Average Annual Sales
per Domestic Restaurant: $1.2 million
Systemwide Average Check: $7.00 - $8.00
www.bajafresh.com
TIM HORTONS
Year Founded: 1964
Founders: Tim Horton and Ron Joyce
Headquarters: Oakville, Ontario
Brand President/COO: Paul House
Industry Niche: Coffee, Lunch, Fresh Baked Goods
Number of Units: 2,721
Revenues: $996 million
Average Annual Sales
per Canadian Restaurant: $1.7 million (Canadian)
Market Share (Canadian
Coffee and Baked Goods): 70%
Canadian Average Check: $2.50 - $3.00 (Canadian)
www.timhortons.com
FF
Founded more than 40 years ago as a coffee and donut
shop,Tim Hortons
®
has grown into today’s “fast-casual with
a drive thru” format, which offers convenient, great-tasting
options for breakfast, lunch and dinner. In addition to the
original coffee-and-donut cornerstone products, our
menu today consists of a delicious variety of sandwiches,
such as our new BLT and Egg Salad; soups and stews,
including our new Beef Stew in a Bread Bowl; and a wide
assortment of baked goods, such as TimBits,
®
muffins and
cookies, to name just a few.
Maidstone Bakery
Our 50/50 joint venture with Cuisine de France, a subsidiary of
IAWS Group plc, has enabled us to build a world-class, 300,000-
square-foot par-baking facility in Brantford, Ontario, known as
Maidstone Bakery.The launch of Maidstone Bakery at the end of
2003 transformed our business, as we can now produce fresh baked
goods in just a few minutes at our Tim Hortons restaurants. For
more information about IAWS Group and Cuisine de France, see
www.iaws.com.
Maidstone Coffee
Our Rochester, NewYork-based coffee-roasting facility is part of our
vertical integration strategy to ensure quality products. The plant
roasts coffee for our Tim Hortons restaurants and produces a sepa-
rate blend for Wendy’s company-owned restaurants.
Founded 15 years ago,
Baja Fresh
®
continues to
build on its reputation
of expert preparation
and flavorful and fresh
ingredients, distinguish-
ing us from our compe-
tition in the fast-casual,
Fresh Mexican market.
All our menu offerings,
including new items
such as our Chile Lime
Chicken salad and our
kids’ taquitos, are pre-
pared only after the
customer orders them.
We’re also redesign-
ing our store interiors,
with easy-to-read menu
boards, warmer colors
and new family-friendly
seating options.
Operations (in millions) 2004
(1)(2)
2003 2002 2001 2000
(1)
1999 1998
(1)(2)
1997
(1)
1996 1995
(1)
1994
(1)
Revenues $ 3,635 3,149 2,730 2,391 2,237 2,067 1,942 2,031 1,890 1,739 1,585
Wendy’s $ 2,433 2,191 2,010 1,819 1,712 1,603 1,543 1,695 1,625 1,501 1,397
Tim Hortons $ 996 807 651 572 525 464 399 336 265 238 188
Developing Brands
(3) (7)
$20615169––––––––
Retail sales $ 2,936 2,534 2,187 1,925 1,808 1,666 1,580 1,646 1,560 1,455 1,359
Income before income taxes $ 184 378 346 307 271 269 208 219 255 165 150
Net income $ 52 236 219 194 170 167 123 130 156 110 97
Capital expenditures $ 341 342 331 301 276 248 242 295 307 218 172
Financial Position (in millions)
Total assets $ 3,198 3,133 2,723 2,084 1,958 1,884 1,838 1,942 1,781 1,509 1,215
Property and equipment, net $ 2,350 2,154 1,845 1,648 1,497 1,389 1,281 1,266 1,208 1,007 865
Long-term obligations $ 594 693 682 451 248 249 246 250 242 337 145
Shareholders’ equity $ 1,716 1,759 1,449 1,030 1,126 1,065 1,068 1,184 1,057 819 702
Per Share Data
Net income – diluted $ .45 2.05 1.89 1.65 1.44 1.32 .95 .97 1.19 .88 .79
Dividends $ .48 .24 .24 .24 .24 .24 .24 .24 .24 .24 .24
Shareholders’ equity $ 15.26 15.33 12.63 9.79 9.86 9.01 8.61 8.95 8.16 6.81 5.94
Market price at year-end $ 39.26 39.24 27.07 29.17 26.25 20.81 21.81 22.88 20.88 21.25 14.38
Ratios
Pretax profit margin % 5.1 12.0 12.7 12.9 12.1 13.0 10.7 10.8 13.5 9.5 9.5
Return on average assets
(4)
% 1.7 8.4 9.2 9.7 9.2 9.1 6.7 7.0 9.9 8.1 8.5
Return on average equity % 2.9 14.9 17.0 16.9 15.9 15.4 11.0 11.5 16.6 14.5 14.7
Long-term debt to equity
(5)
%3539474422232321234121
Debt to total capitalization
(5)
%2628323018191917192917
Price to earnings
(6)
%8719141818162324182418
Restaurant Data
North American Wendy’s open at year-end
Company 1,482 1,460 1,316 1,223 1,148 1,082 1,021 1,186 1,306 1,305 1,264
Franchise 4,837 4,668 4,587 4,431 4,271 4,079 3,922 3,634 3,292 3,095 2,911
International Wendy’s open at year-end
Company 5 5 4 5 5 30 15 16 9 6
Franchise 347 348 346 384 368 336 375 371 326 261 236
Total Wendy’s 6,671 6,481 6,253 6,043 5,792 5,527 5,333 5,207 4,933 4,667 4,411
Tim Hortons U.S. open at year-end
Company 67 25 40 57 58 74 84 59 7 – –
Franchise 184 159 120 83 62 34 16 20 15 17 13
Tim Hortons Canada open at year-end
Company 31 32 31 40 47 42 70 65 58 38 22
Franchise 2,439 2,311 2,157 1,983 1,813 1,667 1,497 1,434 1,304 1,142 908
Total Tim Hortons 2,721 2,527 2,348 2,163 1,980 1,817 1,667 1,578 1,384 1,197 943
Baja Fresh open at year-end
(3)
Company 144 132 98
Franchise 151 151 112
Total Baja Fresh 295 283 210
Cafe Express open at year-end
(7)
19––––––––––
Total Units 9,706 9,291 8,811 8,206 7,772 7,344 7,000 6,785 6,317 5,864 5,354
Average net sales per domestic
Wendy’s restaurant (in thousands)
Company $ 1,416 1,389 1,387 1,337 1,314 1,284 1,174 1,111 1,049 1,014 1,001
Franchise $ 1,291 1,268 1,251 1,164 1,130 1,102 1,031 1,017 978 974 982
Total domestic $ 1,319 1,294 1,280 1,199 1,167 1,138 1,062 1,042 998 986 988
Average net sales per Canadian
Tim Hortons standard restaurant
(in thousands of Canadian dollars) $ 1,730 1,625 1,555 1,458 1,354 1,216 1,091 986 908 878 854
Average net sales per
Baja Fresh restaurant
(3)
(in thousands) $ 1,205 1,369 1,500
Average net sales per
Cafe Express restaurant
(7)
(in thousands) $ 1,745
(1)Includes unusual pretax charges of $190.0 million ($186.6 million after tax), $18.4 million
($11.5 million after tax), $33.9 million ($25.2 million after tax) and $72.7 million
($50.0 million after tax) for 2004, 2000, 1998 and 1997, respectively. Includes special
pretax charges of $49.7 million and $28.9 million for 1995 and 1994, respectively, primarily
all related to special profit-sharing contributions made at Tim Hortons.
(2)Fiscal year includes 53 weeks.
(3)Baja Fresh was acquired by the Company on June 19, 2002.
Information prior to that date is not included.
(4)Return on average assets is computed by dividing net income by average assets,
excluding restricted assets.
(5)Excludes company-obligated mandatorily redeemable preferred securities.
(6)Price to earnings is computed using the year-end stock price divided
by the diluted earnings per share for the year.
(7)Cafe Express became a consolidated entity of the Company in February
2004. Prior to that date, the Company accounted for its investment
in Cafe Express using the equity method.
33
©2005 Oldemark LLC.ar a l a .
I
NTRODUCING
C
O
2004
Summary Annual Report to Shareholders
i n n o v a t i o n
Wendys International, Inc.
Corporate Overview . . . inside cover
Chairman’s Letter. . . . . . . . . . . . . 2
-
7
CFO’s Letter . . . . . . . . . . . . . . . . 8
-
9
Our Brands . . . . . . . . . . . . . . . 10
-
23
This Summary Annual Report should be read in conjunction with the audited consolidated financial statements in the Financial
Statements and Other Information furnished with the Company’s Proxy Statement for the 2005 Annual Meeting of Shareholders.
Tim Hortons. . . . . . . . . . . . . . . 10
-
15
Wendy’s . . . . . . . . . . . . . . . . . . 16
-
21
Baja Fresh. . . . . . . . . . . . . . . . . 22
-
23
Corporate Responsibility . . . . 24
-
26
Franchise Partnership . . . . . . . . . . 27
Corporate Information . . . . . . 28
-
29
Financial Statements . . . . . . . . 30
-
32
11-Year Selected Financial Data. . . 33
Contents
©2005 Oldemark LLC.ar a l a .
I
NTRODUCING
C
O
2004
Summary Annual Report to Shareholders
i n n o v a t i o n
Wendys International, Inc.
Corporate Overview . . . inside cover
Chairman’s Letter. . . . . . . . . . . . . 2
-
7
CFO’s Letter . . . . . . . . . . . . . . . . 8
-
9
Our Brands . . . . . . . . . . . . . . . 10
-
23
This Summary Annual Report should be read in conjunction with the audited consolidated financial statements in the Financial
Statements and Other Information furnished with the Company’s Proxy Statement for the 2005 Annual Meeting of Shareholders.
Tim Hortons. . . . . . . . . . . . . . . 10
-
15
Wendy’s . . . . . . . . . . . . . . . . . . 16
-
21
Baja Fresh. . . . . . . . . . . . . . . . . 22
-
23
Corporate Responsibility . . . . 24
-
26
Franchise Partnership . . . . . . . . . . 27
Corporate Information . . . . . . 28
-
29
Financial Statements . . . . . . . . 30
-
32
11-Year Selected Financial Data. . . 33
Contents