Foodservice
•Trade Literature–EBLEXcanhelpwith
the development of trade literature and
consumer leaflets to assist sales of
Quality Standard beef and lamb.
•Product Events–Helptohostevent
days promoting new business
initiatives or Quality Standard Mark
product launches.
•New Product Development–
Developingnewproductideasfor
Quality Standard beef and lamb, to
improve carcase utilisation, play an
important role in developing new
business.
•Regional Support–Highlightthe
importance of regional supply to their
customers in terms of differentiation
and specialism.
•Sales Initiatives–Assistingcompanies
with increasing sales of Quality
Standard beef and lamb.
Retailers
•Point of Sale–Posters,cabinet
branding, cut charts and recipe books.
•Business Health Checks–Usethe
costing model on the website and
boost profit potential.
•Sales Events–On-packinitiatives,
product awareness, consumer
literature, EBLEX is here to help
increase sales of Quality Standard beef
and lamb.
•Recipe & Consumer Information
Simple, easy- to-prepare recipes
to inspire consumers. Literature is
alsoavailabletoexplainnutritional
information, cooking guidelines and
alternative cuts.
I n d e p e n d e n t l y i n s p e c t e d f r o m f a r m t o s h o p , p r o v i d i n g t o t a l p r o d u c t i n t e g r i t y .
F o r m o r e i n f o r m a t i o n a n d r e c i p e i d e a s v i s i t w w w . s i m p l y b e e f a n d l a m b . c o . u k
EBL EX is a di vis ion o f t he Agr ic ult ure an d Hor ti cul tur e D eve lo pme nt Bo ard .
C a r v e r y L e g o f L a m b
E a t i n g Q u a l i t y
G u a r a n t e e d
Q u a l i t y S t a n d a r d l a m b
I n d e p e n d e n t l y i n s p e c t e d f r o m f a r m t o s h o p , p r o v i d i n g t o t a l p r o d u c t i n t e g r i t y .
F o r m o r e i n f o r m a t i o n a n d r e c i p e i d e a s v i s i t w w w . s i m p l y b e e f a n d l a m b . c o . u k
EBL EX is a di vis ion o f t he Agr ic ult ure an d Hor ti cul tur e D eve lo pme nt Bo ard .
F i l l e t S t e a k
E a t i n g Q u a l i t y
G u a r a n t e e d
Q u a l i t y S t a n d a r d b e e f
6
The Benets
Free marketing support materials for you and
your customers
Abattoirs, Processors and Wholesalers
•Quality Standard Mark Carcase Labels–Forthehomeandexportmarkets.
•Research & Development–Researchisimportanttoanybusinesstokeeponestepahead.
EBLEXhasaspecicR&Dteam.
•Quality Standard Mark On-Pack Stickers–AvailableforQualityStandardbeefandlambto
promote the brand on-pack, in shops and stores.
•Quality Standard Mark Box Labels–Largefreezer-friendlyQualityStandardMarkstickers
areavailableforboxedbeefandlamb.
•Company Branding–Companiescangetadviceandsupportiftheyneedtodeveloptheir
sales of Quality Standard Mark product.
•Export Brochures–TohelpyoupromotesalesofQualityStandardMarkproductinthe
exportmarket.
•Cutting Specification Manual and Meat Purchasing Guide–Beef,lamb,muttonandveal
cutting specifications are available.