Social Media Content Calendar

Social'Media'Content'Calendar

Planning'posts'about'#NCWine

Agenda'– Social'Media'Content'Calendar

What%is%it?

How%can%it%help%you?

What%should%it%do?

How%to%get%started?

What%do%you%use?

What%should%your%calendar%include?

What%are%idea s%for%content?

Sample%Cale ndars

Where%to%learn%more?

Q%&%A

NC'Wine'Guys

Joe$Brock

Native'of'Wilkes'County,'NC

IT'Change'Manager'by'day

Matt$Kemberling

Originally'from'Upstate'NY

Produ ct'Information'Manage r'by'day

Mooresville,%NC%is%home.

Favorite%wine%is%the%one%in%our%glasses!

Free%Run,%LLC%is%our%consulting%business%

specializing%in%helping%the%wine%industry.

SOCIAL' MEDIA'CONTENT'CALENDAR

What%is%it?

What'is'a'Social'Media'Content'Calendar?

A"calendar"for"scheduling"so cial"content

Can"include"all"social"media"and"digital"content"including"web"

sites"/"blogs

Can"be"paper"or"electronic

SOCIAL' MEDIA'CONTENT'CALENDAR

How$can$it$help$you?

How'can'a'Social'Media'Content'Calendar'help'you?

Defines:

What"content"needs"to"be"published

When"the"content"needs"to"be"published

Helps"yo u"keep"up"a"consistent"posting"schedule

Saves"time

Allows"for"easier"tracking"of"performance

What"works"well ?

What"doesn’t"work"well?

SOCIAL' MEDIA'CONTENT'CALENDAR

What$should$it$do?

What'should'a'Social'Media'Content'Calendar'do?

Develop"your"social"media"/"digital"

strategy

Allow"you"to"consistently"post"high-

quality"and"high-performing"content

Save"time

Organize"the"way"you"curate"and"

create"content"- both"original"and"

repurposed

This%Photo by%Unknown%Author%is%licensed%under%CC%BY-NC-ND

SOCIAL' MEDIA'CONTENT'CALENDAR

How$do$you$get$started?

How'do'you'start'building'a'Social'Media'Content'

Calendar?

Conduct"a"Social"Media"Audit

What%platforms%do%you%use?

Which%ar e%performing%bes t?

Where%is%your%traffic%and%engagement%coming%from?

Social"Media"Audit

How'do'you'start'building'a'Social'Media'Content'

Calendar?

Do"a"Content"Audit

What%content%has%worked%well%in%the%past?

What%are%others%posting?

Can%you%reuse%/%repurpose%older%content?

This%Photo by%Unknown%Author%is%licensed%under%CC%BY-SA-NC

How'do'you'start'building'a'Social'Media'Content'Calendar?

Analyze%platform%demographics

Who%is%your%audience?

When%are%they%most%activ e ?

Utilize%platform%data

Page%Insights%on%Facebook

Analytics%on%Twitter

Insights%on%Instagram

How'do'you'start'building'a'Social'Media'Content'Calendar?

Determine"your"post i ng"frequency

Daily?

Weekly?

More"during"campaigns?

Determine"your"content"types

Promotional

Curated

Follower-Generated

Instagram

Facebook

Twitter

Website

Frequency)of)Posts)per)Month

How'do'you'start'building'a'Social'Media'Content'

Calendar?

Decide"on"post"types

Images%(Facebook,%Instagram,%and%Twitter)

Videos%(Facebook,%Instagram,%and%Twitter)

Text%(Twitter)

Links%(Facebook%and%Twitter)

How'do'you'start'building'a'Social'Media'Content'

Calendar?

Set"up"a"content"repository

Place%to%store%all%pieces%of%

content

Include:

Title

Content'Type

Link

Dates

Images'/'Videos

Input"your"content

SOCIAL' MEDIA'CONTENT'CALENDAR

What$do$you$use?

What'can'you'use'to'document'your'Social'Media'

Content'Calendar?

Trello

Excel

Everno te

Google"Drive

Notes"on"your"smart"phone"/"

ta blet

Folders"/"Files"for"storing"Images"

and"Videos

SOCIAL' MEDIA'CONTENT'CALENDAR

What'should'your'calendar'include?

What'should'your'Social'Media'Content'Calendar'include?

POST<TITLE CONTENT<TYPE LINKS DATES/TIMES<

FOR<PUBLISHING

IMAGES</<

VIDEOS

SOCIAL' MEDIA'CONTENT'CALENDAR

What$are$ideas$for$content?

What'post'ideas'can'you'include'in'your'So cial'

Media'Content'Calendar?

Events

Holidays

National%/%International

Wine

Food

Wines"/"Wine"Edu cation

What’s"going"on"in"the"vineya rd?

This%Photo by%Unknown%Author%is%licensed%under%CC%BY-SA

SOCIAL' MEDIA'CONTENT'CALENDAR

Sample$Calen dars

Sample'Social'Media'Calendars

Social'Media'Content'Calendar'Templates

Hootsuite:

https://docs.google.com/spreadsheets/d/15gZCTtqDub7p6yejXbt07z

RpG89_90FL8dl44t01Xzk/view#gid=0

https://blog.hootsuite.com/how-to-create-a-social-media-content-

calendar/#

Microsoft"Office:

https://templates.office.com/en-us/social-media-content-calendar-

tm34312278

Where'to'learn'more?

https://blog.hubspot.com/marketing/social-media-calendar-

tools

https://blog.hubspot.com/marketing/best-times-post-pin-

tweet-social-media-infographic

https://blog.hootsuite.com/how -to-crea te-a-social -media-

content -calendar/

https://c oschedule.com/blog/annual-social-media-content-

calendar/

QUESTIONS'AND'ANSWERS

NC%Wine%Guys

Free%Run,%LLC

@ncwineguys

@freerunllc

@ncwineguys

@freerunllc

#NCWine

http://ncwineguys.com

Contact'Us!

joe@ncwineguys.com

336-262-3387

matt@ncwineguys.com

607-725-0904