2007: The Year of the Recall, February 2008 Page 4
2007:Yearoftherecall
2007 saw the greatest number of recalled products since KID began keeping count in
2001. Only 2004 saw a higher total number of units recalled because of one recall of 150
million vending machine trinkets. Otherwise, this year’s 46 million items dwarfs past
years. The percentage of recalls that were children’s products, 52%, also jumped, close to
the previous high of 55%, in 2001. CPSC averaged more than four children’s product
recalls a week, more than double the average rate in every year since 2001. For most
recalls, a press release is often the only action taken to reach consumers. Past experience
would indicate that there are conservatively 30 million of this year’s recalled products
still in homes and child care facilities.
Table 1: Children’s product recalls 2001-2007
Year
Total Recalls
Total Children’s
Product Recalls
% Children’s
Product Recalls
Units of Recalled
Children’s Products
2007 448 231 52% 46,562,901
2006 318 111 35% 18,967,210
2005 329 123 37% 27,891,188
2004 277 87 31% 156,169,990
2003 214 66 30% 6,140,691
2002 210 90 43% 11,155,631
2001 214 118 55% 22,992,667
A series of newspaper articles in the Chicago Tribune
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helped set the stage for this year
of the recall. The first, by Patricia Callahan, drew attention to the hazard that magnets
pose to children and CPSC’s and manufacturers’ slow response to the threat. Despite
reports of the dangers of magnets in toys to CPSC as early as 2005, CPSC took no action
until March of 2006, and then it only issued a weak, confusing recall, leaving dangerous
products on store shelves. It wasn’t until almost two years later that a full recall was
announced. More news reports followed on cribs, car seats and lead in toys. These
focused Congressional and public attention on the CPSC in a way never seen before.
CPSC responded with recalls based on the hazards outlined in the newspaper stories, and
media outlets around the country began to take a closer look at children’s product safety.
Toysleadchildren’sproductrecalls
Toys represented 45% of the children’s products recalled last year and were 23% of all
product recalls. By units, toys were 64% of children’s product recalls; over 30 million
individual toys were found to be dangerous for children. While the toy industry touts that
even that large number is a tiny fraction of the number of toys they sell each year, it still
appears to be an avalanche of danger for children.
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Tribune Investigation: Hidden Hazards, Kids at Risk. www.ChicagoTribune.com/safety.