the number of users also has increased geometrically over the years. Today, people use SM
daily for its numerous advantages side effects (Dourish, 2001).
Social media is a network of internet facilities that is on the technological and ideological
foundation of web 2.0. which provides space for the development of user-changeable
content (Kaplan & Haenlein, 2010). According to Lewis (2010), social media is an umbrella term
for technologies that provides space for people to create and send content, link up, and
connect with others. Howard and Park (2012) stated that social media has three main parts,
namely (1) the infrastructure and instrument to create and share content (2) content, such as
concepts, ideas, messages, information and news (3) decoders, users and consumers, e.g.
industries, organizations and individuals.
There are many advantages of social media, such as using technologies through the web to
adapt and convey information on social platforms, e.g. Facebook, Twitter, etc., in order to
teach others and to learn from others (Kaplan & Haenlein, 2010). This research sought to
investigate the use of social media platforms, such as WhatsApp, Facebook, and Google. This
research focused on students as they are, in their developmental stage, vulnerable to imitating
what they see. In addition, based on PEW Internet and American Life Project (2014), children
and adolescents become the most social media users with a percentage of 75%. Likewise,
NCC (Nigeria Communication, 2015) stated that more than 90 million people in Nigeria use
social media with the majority being children and adolescents.
Recently, social media has become a means for people to connect with society and establish
a relationship with others (Nicole & Boyd, 2017). As the name implies, social media carries a
social undertone in which the users are allowed to interact with others in order to promote
interpersonal relationships and give a certain effect on the social behaviors of individuals
worldwide (Kaplan & Haenlein, 2010; Macnamara & Zerfass, 2012).
Social behavior is a part of human psychology against unacceptable behaviors. It centers on
the attitude, perception, reaction, and disposition of an individual to others around him
(Kaplan & Haenlein, 2010). There are positive and negative social behaviors. Positive social
behavior is acceptable behavior due to positive and favorable attitudes and dispositions.
Negative social behavior is the opposite of positive social due to negative and unfavorable
attitudes and dispositions. Both of them affect youths because the majority of users are them.
Currently, they learn bullying in youth, blackmail, involvement in fraud, impersonation among
other negative influences through WhatsApp, Facebook, and google classroom (Abdullah,
Ellias & Jegak, 2009). Likewise, Al-Sharqi, Hashim and Kutbi (2015) stated that in addition to
having a good side, social media that is well integrated in society, also has a bad side, such as
being involved in fraud, cybercrime, cyberbullying, and lack of physical human relations.
Rajeev & Jobilal (2015) expressed that youths do not usually use the good side of social media;
they are tilted towards the downside. Moreover, Lowisz (2014) stated that instead of using social