Kauai Community Federal Credit Union Introduces Kasasa A new

FOR IMMEDIATE RELEASE CONTACT: Jackie Daane

734.277.7006

jdaane@csg-pr.com

Kauai Community Federal Credit Union Introduces Kasasa

A new brand of checking and savings accounts

Lihue, HI — June 2, 2014 — Kauai Community Federal Credit Union asks consumers, “Do you

Kasasa?” as it becomes the first financial institution in Hawaii to launch the country’s most

innovative financial products.

Kasasa

is a new brand of free checking and savings accounts that rewards consumers for using

their account with what interests them most—high interest, cash back, automatic savings, or

digital downloads from iTunes

or Amazon.com

. These accounts, combined with the personal

service that only community financial institutions can deliver, are offering residents a better

banking option.

“Consumers deserve to have a meaningful banking experience, without the nightmare of fees

and unnecessary charges. We are pleased to offer these unique, free accounts to our

community,” said Mel Chiba, CEO at Kauai Community Federal Credit Union. “Kasasa delivers

what research shows people really want but believe they can’t have—great financial products

with the personal service of a community based financial institution.”

Kauai Community Federal Credit Union is offering four Kasasa financial products, including

Kasasa Cash

, Kasasa Cash Back

™

, Kasasa Saver

and Kasasa Tunes

. All Kasasa products are

free, reward-based accounts, with no minimum balance to earn the rewards or maintain the

account, no monthly service fee, free online banking and free ATMs nationwide.

• Kasasa Cash

- A free checking account that rewards consumers with high interest for

every month they qualify.

• Kasasa Cash Back - A free checking account that rewards account holders with major

cash back on everyday debit card purchases, without points or category restrictions.

The cash back amount is based on how much a consumer spends on his or her debit

card.

• Kasasa Saver - A free, high interest saver account linked to a Kasasa Cash checking or

Kasasa Cash Back checking account. The interest and ATM fee refunds earned in the

Kasasa Cash account (or the cash back and ATM fee refunds earned in the Kasasa

Cash Back account) are automatically deposited into the Kasasa Saver account when

the account holders qualify. The balance in the Kasasa Saver account also earns a high

rate of interest.

• Kasasa Tunes - A checking account that rewards consumers with digital downloads

from iTunes

[or Amazon.com

] when they qualify.

To receive the Kasasa account benefits each monthly qualification cycle, consumers are asked

to do a few simple things like receive an eStatement, use a debit card a minimum number of

times, and have an electronic transaction (ACH payment or Bill pay) post and settle. If an

account holder does not meet the qualifications in a given month, Kauai Community Federal

Credit Union will alert the individual, who will be eligible the following month for the benefits.

“Extensive research has shown us that consumers would prefer to do business with community

financial institutions, but feel they would lose access to products,” continued Chiba. “Kasasa is

opening people’s eyes to a new banking model where no sacrifices are necessary. It’s a win-win

because account holders get innovative products and personalized service.”

Kasasa is distributed to Kauai Community Federal Credit Union from BancVue, the leading

provider of innovative products, dynamic marketing, and data-driven consulting solutions to

community financial institutions nationwide.

For more information on Kasasa accounts, consumers can visit https://kcfcu.org or

Kasasa.com/kcfcu.

Do you Kasasa?

Kasasa

is the first national brand of the most innovative checking accounts available today. The

accounts, offered exclusively by the finest community financial institutions, are designed to be the first and

only accounts that actually take an interest in account holders by rewarding them for using their account

with what interests them most—high interest, cash back, automatic savings, money to donate to charity or

iTunes

or Amazon.com

downloads. Kasasa, developed and distributed by BancVue, marries innovative

banking products with the personal touch of community financial institutions. For more information, visit

www.kasasa.com.

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