12 Ashcraft & Treadwell
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Recommendations
Increase intergroup contact. One proven method for reducing social catego-
rization is to increase intergroup contact, referred to as the contact hypothesis
(e.g., Pettigrew, 1997). It is vital that all team members communicate exten-
sively, in order to reduce cross-site conict and stereotyping. Perkins and
Giordano (2004), as well as many others (e.g., Birenbaum, 2004; Scheer et
al., 2004), also note the importance of encouraging communication, especially
in distance learning. Extensive communication permits team members to see
similarities with others, fostering both synchronous and asynchronous com-
munication with cross-site team members, hence reducing homogeneity bias.
In CORAL, for example, we encourage teams to meet in chat rooms once or
twice a week, in addition to meeting via video conference during class time,
and utilizing discussion boards for asynchronous communication. It should
be noted, however, that in order for increased intergroup contact to have
the desired effect, the overall interactions must be neutral to positive. If the
majority of cross-site interactions are unpleasant and negative, the hostility
between groups will remain or increase.
Introduce superordinate goals. A second method for reducing social cat-
egorization is the introduction of superordinate goals (Sherif, 1958). As
mentioned in the previous sections, the introduction of a task that can only
be met through the efforts of all team members can signicantly reduce the
hostility between in-groups and out-groups, and increase team cohesion.
By working together, team members begin to know each other as unique
individuals, thereby eliminating some of the bias and hostility that is often
found in multiple-site learning communities.
Recategorization. Another consideration for cross-site in-groups and out-
groups is recategorization (e.g., Gaertner et al., 1989). Recategorization
involves changing the boundaries of the in-group and out-group. While some
teams cannot overcome the initial cross-site “us versus them” division, most
teams can. But, when teams are able to overcome initial social categoriza-
tion, other types of in-groups and out-groups can emerge. For example, at
the beginning of the semester, we nd cross-site social categorization to be
very common, but as the semester progresses, team members are able to
make connections with cross-site team members, who then become part of
the in-group. Occasionally, the entire team becomes one in-group, a very
favorable occurrence for collaborative learning. But, when only some team
members bond across sites, the complexion of the team takes on a different