68
of scope and price reductions. They point out that many areas of telecommunications are
increasingly converging. For example, both cable and traditional telecommunications
companies increasingly are offering “triple-” and “quadruple-play” bundles of high-speed
data, telephony, television, and wireless services.
305
In addition, they state that the
vertical integration of distribution with other types of media content is already
commonplace because consumers typically do not want distribution alone, but, instead,
want the particular content enabled by that distribution.
306
Some opponents also suggest
that the prospect of additional revenue streams derived from vertical integration and
bundling could promote additional competition in last-mile broadband services and
provide other benefits to end users.
307
8. Insufficient Evidence of Harm to Justify New Regulation
Network neutrality opponents argue that there is insufficient evidence of harm to
justify an entirely new ex ante regime, particularly when, in their view, competition in
broadband services is robust and intensifying due, in large part, to de-regulation. They
state that, apart from the Madison River case, which was quickly resolved by the FCC,
the harms projected by network neutrality proponents are merely hypothetical and,
therefore, do not merit new rules.
308
Also, they note that a number of network operators
have publicly pledged not to block or degrade end users’ use of their services.
309
They
305
See generally Marguerite Reardon, Cable Goes for the Quadruple Play, CNET NEWS.COM, Nov. 7, 2005,
http://news.com.com/2100-1034_3-5933340.html. See also generally Your Television is Ringing,
ECONOMIST, Oct. 14, 2006, at 3 (special survey of telecommunications convergence).
306
See, e.g., Lenard, Tr. I at 177 (“So what may be needed for a successful business model may be a
bundled product offering that is sufficiently attractive to attract enough consumers to become subscribers at
prices that are going to pay off the costs of these very large investments.”). See also Thomas L. Lenard &
David T. Scheffman, Distribution, Vertical Integration and the Net Neutrality Debate, in N
ET NEUTRALITY
OR
NET NEUTERING: SHOULD BROADBAND INTERNET SERVICES BE REGULATED?, supra note 42, at 1, 13.
307
See, e.g., Rosston, Tr. I at 164-65. According to Rosston, “some of these vertical relationships that
people are concerned about that may increase the profits of a new entrant may be the thing that is
necessary, in order to get a new entrant, in order to compete.” Id. See also Thorne, Tr. II at 57-58.
Verizon, for example, suggests that it would be interested in partnering with hospitals to develop
specialized medical applications that could be delivered over its fiber-optic wireline networks to allow the
remote treatment of patients. Id. Likewise, some observers have pointed to Google’s involvement in
advertisement-supported municipal wireless Internet systems as an example of how vertical integration
may enhance last-mile competition and benefit consumers. See, e.g., Sidak, Tr. I at 108-09; Thorne, Tr. II
at 37; Wallsten, Tr. II at 59.
308
See, e.g., Wolf, Tr. II at 143-44 (“[J]ust as a doctor would not prescribe needless medication for a
growing adolescent on the possibility that some day that adolescent might develop a condition, so, too, we
think Federal regulators are prudent to refrain from prescribing conditions that may in fact stifle or injure
needed growth.”). See also Kahn, Tr. I at 185 (“I think the lesson of history is be very, very careful that
you don’t meddle with a process that is clearly characterized by Schumpeterian [dynamic] competition.”).
309
See, e.g., Thorne, Tr. II at 40 (“[Verizon has] made clear [that] when consumers buy Internet access
capacity from us, they should be able to reach any lawful website they want to get to with that capacity, and
we do not and will not block, degrade, or interfere with consumers’ access to any website.”); Net
Neutrality: Hearing Before the S. Comm. on Commerce, Sci., & Transp., 109th Cong. 21 (2006) (statement
of Kyle McSlarrow, President & CEO, National Cable & Telecommunications Association), available at