Hyekyung “Danielle” Park – Curriculum Vitae Page | 1
Last Updated: November 22, 2021
HYEKYUNG “DANIELLE” PARK
Ph.D. Candidate
Conrad N. Hilton College of Hotel and Restaurant Management
University of Houston
4450 University Drive
Houston, TX 77204-3028
Email: [email protected]
EDUCATION
Ph.D. Candidate in Hospitality Management (Admission approved for 2020 – 2023)
Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
M.S. in Hospitality Management (2018 – 2020)
Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
B.S. in Business Administration (2009 – 2013)
Soongsil University – Seoul, South Korea
- Exchange Student in Helsinki Metropolitan University, Helsinki, Finland (Jan. 2012 - May. 2012)
ACADEMIC POSITION
2021 – Present Doctoral Student Faculty
Conrad N. Hilton College of Hotel and Restaurant Management
University of Houston
2018 – Present Research and Teaching Assistant
Conrad N. Hilton College of Hotel and Restaurant Management
University of Houston
RESEARCH & TEACHING INTERESTS
Big Data and Business Analytics
Machine Learning
Service Innovation and Customer Experience with a focus on Technology and Wellness
HONORS, AWARDS, AND RECOGNITIONS
2021
Best Paper Award
The 26th Graduate Education & Graduate Student Research Conference,
Houston, TX, USA
2020
2019
Finalist for the Best Paper Award
The 25th Graduate Education & Graduate Student Research Conference,
Las Vegas, NV, USA
Finalist for the Market Study Competition
STR Student Market Study Competition
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Last Updated: November 22, 2021
2019
Finalist for the Best Poster Award
Graduate School, University of Houston
2019
Cullen Fellowship Travel Grant
Graduate School, University of Houston
2018
Excellent Award Scholarship
One Asia Foundation
REFEREED JOURNAL ARTICLES
Kim, J., Lee, M., Kwon, W., Park, H., & Back, K-J. (2021). Why am I Satisfied? See My Reviews –
How Online Reviews of Customers Influence their Satisfaction. Under review at International
Journal of Hospitality Management (SSCI Indexed & Ranked A in ABDC).
Park, H., Lee, M., & Back, K-J. (2020). Exploring the roles of wellness attributes on customer
satisfaction and dissatisfaction in the lodging industry: Application of Kano model through a
mixed-methods approach. International Journal of Contemporary Hospitality Management,
33(1), 263-285. (SSCI Indexed & Ranked A in ABDC). https://doi.org/10.1108/IJCHM-05-2020-
0442.
MANUSCRIPTS UNDER REVIEW/REVISIONS
Park, H., Lee, M., & Back, K-J. (2020). Is Hotel Technology a Double-edged Sword on Customer
Experience? An Integrated Approach with Business Analytics and Impact Asymmetry Analysis.
International Journal of Contemporary Hospitality Management (SSCI Indexed & Ranked A in
ABDC).
Lee, M., Lowry, L. L., Shea, L., & Park, H. Analysis of methodological and theoretical research
trends in social media and tourism. Invited for the 1
st
round revise and resubmit to Journal of
Hospitality & Tourism Research (SSCI Indexed & Ranked A in ABDC).
REFEREED CONFERENCE PROCEEDINGS AND PRESENTATIONS (SELECTED)
Park, H., Lee, M., & Back, K-J. (2022, January). “Coping with e-service in times of crisis”: How
customers cope with online food delivery service during Covid-19. The 2022 Annual
International Council on Hotel, Restaurant, and Institutional Education (ICHRIE), Virtual.
Park, H., Lee, M., & DeFranco, A. (2021, July). Is technology always good? Rethinking hotel guest
technologies from Big Data. The 2021 Annual International Council on Hotel, Restaurant, and
Institutional Education (ICHRIE), Virtual.
Lee, M., Kim, A., Park, H., & Lee, K.Y. (2021, July). Hospitality service managers’ information
technology competence for service innovation and business performance. The 2021 Annual
International Council on Hotel, Restaurant, and Institutional Education, Virtual.
Park, H., Lee, M., & Back, K-J. (2022, January). Is hotel technology a double-edged sword on
customer experience? An integrated approach with business analytics and impact asymmetry
analysis. The 27
th
Annual Graduate Student Research Conference in Hospitality and Tourism,
Houston, TX, USA. Best Paper Award.
Hyekyung “Danielle” Park – Curriculum Vitae Page | 3
Last Updated: November 22, 2021
Park, H., Lee, M., & Back, K-J. (2020, January). Exploring the asymmetric effects of wellness
attributes on customer satisfaction in the lodging industry: Testing a two-factor theory through
big data analytics. The 25
th
Annual Graduate Student Research Conference in Hospitality and
Tourism, Las Vegas, NV, USA. Finalist for the Best Paper Award.
Kim, J., Lee, M., Kwon, W., Park, H., & Back, K-J. (2019, July). Does price matter for customer
service experience and satisfaction? Exploring online restaurant reviews through a multi-method
approach. The 2019 Annual International Council on Hotel, Restaurant, and Institutional
Education (ICHRIE), New Orleans, LA, USA.
Lee, M., Park, H., & DeFranco, A. (2019, June). Exploring technology-based hotel experience and
customer satisfaction: A business analytics approach. 2019 International Hospitality Information
Technology Association Conference, Minneapolis, MN, USA.
Park, H., Lee, M., & Back, K-J. (2019, May). Effects of wellness attributes on customer satisfaction
in the lodging industry. 2019 APacCHRIE & EuroCHRIE Joint Conference, Hong Kong, China.
INVITED LECTURES / PRESENTATIONS (NON-REFEREED)
2021 Text Analytics in Social Media Marketing
HRMA3366/6363 Social Media in the Hospitality Industry
Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
RESEARCH IN PROGRESS
Park, H., Lee, M., & Back, K-J. Technology-driven service innovation in the tourism and hospitality
literature. The manuscript is now being prepared to be submitted to International Journal of
Hospitality Management (Completion rate: 100 %).
Park, H., Lee, M., & Back, K-J. “Coping with e-service in times of crisis”: How customers cope
with online food delivery service during Covid-19 (Completion rate: 90 %).
Lee, M., Park, H., & DeFranco, A. Is technology always good? Rethinking hotel guest technologies
from Big Data. The manuscript is now being prepared to be submitted to International Journal of
Hospitality Management (Completion rate: 80%).
Lee, M., DeFranco, A., & Park, H. Impact of Guest-facing technologies (GFT) on customer
satisfaction and behavioral intentions. Data collection.
TEACHING EXPERIENCE
Ph.D. Students Faculty (Fall 2021)
HRMA 3353 Hospitality Metrics and Data Analytics, University of Houston
Instructed junior/senior students with an introductory guide to hospitality metrics and business
analytics. The course focused to enhance students’ business analytics skills by learning Excel,
Tableau, XLMiner, and other business analytics softwares.
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Introduction to Business Analytics
HRMA3363 Hospitality Marketing/ HRMA3353 Hospitality Metrics and Data Analytics
Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Text Analytics in Hospitality Industry
HRMA6380 Hospitality Business Analytics and Communication
Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Application of Text Analytics
HRMA6380 Hospitality Business Analytics and Communication
Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Project Management and Analytics
2021 Hilton College Summer Camp
Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
2020
Exploring the roles of wellness attributes on customer satisfaction and dissatisfaction in
the lodging industry: Application of Kano model through a mixed-methods approach
HRMA6380 Hospitality Business Analytics and Communication
Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
Hospitality Data Analytics
HRMA1301 Hospitality Technology
Conrad N. Hilton College of Hotel and Restaurant Management, University of Houston
RESEARCH EXPERIENCE
THE DASIL (Tourism, Hospitality, and Event Data Analytics and Service Innovation Lab),
Houston, TX
Research Associate (Spring 2021 - Present)
Involved in various projects that utilize Big Data and Business Analytics to solve business
problems in the Tourism, Hospitality, and Event (THE) industry with Dr. Minwoo Lee
Bali Group, Miramar, FL
Research Associate (Spring 2021 - Present)
Responsible for
providing knowledge and expertise to the hotel management company that aims
to increase customer experience and boost hotel performance
Took part in a project to collect data and references to measure customers’ satisfaction and
engagement with Dr. Minwoo Lee
University of Houston, Houston, TX
Conrad N. Hilton College of Hotel and Restaurant Management
Research Assistant (Spring 2019)
Research topic: Do hotels’ technology-based services matter? Exploring user-generated content
in social media through business analytics techniques (Funded by Digital Research Common,
University of Houston)
Analyzed hotel reviews (Tripadvisor.com) to develop the technology term dictionary and the
matrix of technology-based services and customer satisfaction with Dr. Minwoo Lee
Implemented business analytics using text-mining program XLMiner
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INDUSTRY & PROFESSIONAL EXPERIENCE
Jan. 2014 – Jun. 2018
KT IS (Korea Telecom Innovative Solution) – Seoul, South Korea
• Strategy Planning Assistant Manager (Jun. 2016 – Jun. 2018)
- Analyzed monthly and annual performance to establish business
strategies for different businesses in the company (e.g., Tax-refund,
Mobile & ICT Product Sales, Customer Service, etc.)
- Established the corporate’s 5-year-business-plan regarding the
business trend and forecast
• Cost Innovations Assistant Manager (Jun. 2015 – Jun. 2016)
- Implemented projects to lower business costs by reexamining and
applying accounting standards
• Sales Planning Assistant Manager (Jan. 2014 – Jun. 2015)
- Interpreted daily sales and reported strategies to meet the annual
performance goal
Dec. 2012 – May. 2013
Saramin HR (Online Recruiting Company) – Seoul, South Korea
• Online Marketing Internship
- Produced online contents (e.g., YouTube videos, blogs) for
corporate brand marketing
ACADEMIC EXPERIENCE
University of Houston, Houston, TX
Teaching Assistant (Fall 2021)
HRMA6380 – Hospitality Business Analytics and Communication, Graduate course, Hyflex
format.
HRMA3366/6363 – Social Media in the Hospitality Industry, Undergraduate & graduate
course, Hyflex format.
Teaching Assistant (Spring 2021)
HRMA6380 – Hospitality Business Analytics and Communication, Graduate course, Hyflex
format.
HRMA4397/6397 – Global Hospitality Asia Community, Undergraduate & graduate course,
Online format.
HRMA3353 – Hospitality Metrics and Data Analytics, Undergraduate course, Online format.
Teaching Assistant (Fall 2020)
HRMA6380 – Hospitality Business Analytics and Communication, Graduate course, Hyflex
format.
HRMA1301 – Hospitality Technology, Undergraduate course, Online format.
Teaching Assistant (Spring 2020)
HRMA4397/6397 – Global Hospitality Asia Community, Undergraduate & graduate course,
Online format.
HRMA 3366 – Social Media in the Hospitality Industry, Undergraduate course, Face-to-face
format.
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Teaching Assistant (Fall 2019)
HRMA 4397/6397 – Korean Food Culture and Tourism, Undergraduate & graduate course,
Face-to-face format.
HRMA 2220 – Food Service Production and Operations II, Undergraduate course, Face-to-face
format.
Teaching Assistant (Spring 2019)
HRMA 3366 – Social Media in the Hospitality Industry, Undergraduate course, Face-to-face
format.
Graduate Assistant (Fall 2018)
Assisted Director of International Programs on student advising for the Study abroad program.
SERVICE
2021 – Present Treasurer of the Hilton Doctoral Student Association
Conrad N. Hilton College of Hotel and Restaurant Management
University of Houston
VOLUNTEER AND LEADERSHIP ACTIVITIES
Aug. 2010 –
May. 2013
Synergy V (Volunteer Club) – Seoul, Korea
Prepared meals for children at the Zion Home
Mar. 2011 – May. 2011
English Tutor – Seoul, Korea
Taught English to international students at Soongsil University
Mar. 2011 – May. 2011
Critical Reading Mentor – Seoul, Korea
Mentored students in a high school to improve their reading skills through
Beautiful Learning Organization (NGO)
